How Soñar! Foods Brings Their Brand’s Mission to Life with Maria Garcia Brennan and Pete Brennan

Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out

Having a well-defined brand strategy in place for your natural food company helps you clarify a message that resonates with your consumers, and makes stakeholders like buyers and investors to want to learn more.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks to Maria Garcia Brennan and Pete Brennan, co-founders of Soñar! Foods, an organic grain-free tortilla chip company that brings a focus to uplifting the Latino community as part of everything they do with their business. Katie highlights Soñar! as an example of a natural food brand that is well-aligned on both the front and back end of the business when it comes to supporting the brand strategy, or “north star.”

In This Episode:

• Why a question from their daughter lead Maria and Pete to start Soñar.
• How Maria and Pete met and combined their experience to start Soñar!.
• What it looks like to align a company with your brand strategy from the top down.
• What it means to be certified as a B Corp.
• How pursuing more than profits helps keep Soñar! grounded.
• How their mission extends to their packaging.
• The trade shows they did that helped them grow their brand.

Resources:

• BCorporation.net
• Soñar! Foods
• Find Pete on LinkedIn
• @SonarOrganic on Twitter
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website
• Brand Checkup Scorecard
• Connect with Katie on LinkedIn
• Expo West 2020 Pitch Slam Application