Expanding the Audience and Influence of Your Personal Brand

Remarkable Marketing Podcast

Today we discuss how to increase the audience for your personal brand with Becky Robinson the founder and CEO of Weaving Influence. Listen as Becky shares her tried-and-true strategies for building a personal brand and audience, helping debut authors sell over 10,000 copies of their books by harnessing the power of platforms like LinkedIn. Discover the art of authenticity and how unique perspectives can create valuable content that stands out in the crowded digital landscape. Becky also tackles common challenges authors face with building their audience, such as maintaining consistency and balancing marketing efforts with other commitments.
Conquer resistance to self-promotion by viewing it as a method of sharing value. Becky outlines four key commitments—showing up with value, consistency, longevity, and generosity—that are essential for expanding reach and building genuine connections. Through engaging discussions, learn how maintaining an online presence over time can significantly grow your audience and make a lasting impact. Don't miss the opportunity to receive a free book on weaving influence.
Get a copy of Becky's book here
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1. Expanding the Audience and Influence of Your Personal Brand (00:00:00)

2. Building Your Personal Brand and Audience (00:00:01)

3. The Power of Value Promotion (00:06:18)

4. Starting Your Personal Brand Today (00:13:38)