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Sisällön tarjoaa Lauren DeSouza. Lauren DeSouza tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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CRM Lead at TikTok: Airbnb's Secrets to Marketing Success, Understanding Customer Preferences & Using AI to Gain a Competitive Edge

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Manage episode 415432196 series 3411082
Sisällön tarjoaa Lauren DeSouza. Lauren DeSouza tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza talks with Giovanni Zacchia, an experienced Growth Marketing Lead and Senior CRM Lead at TikTok. Together, they discuss keeping up with technology in CRM, using AI to gain a competitive edge, and leveraging mobile technology to improve customer service.
Giovanni has a vast amount of experience working with some of the best companies in customer retention and growth marketing, such as TikTok, Airbnb, Olio, Miro, HotelTonight and Coinbase. He has been working in CRM for over eight years, specializing in high-growth tech companies and mobile-first businesses. In Giovanni’s roles as lead CRM, he has developed expertise in customer lifecycle programs, retention strategy, data science, and team management.
We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
  continue reading

66 jaksoa

Artwork
iconJaa
 
Manage episode 415432196 series 3411082
Sisällön tarjoaa Lauren DeSouza. Lauren DeSouza tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza talks with Giovanni Zacchia, an experienced Growth Marketing Lead and Senior CRM Lead at TikTok. Together, they discuss keeping up with technology in CRM, using AI to gain a competitive edge, and leveraging mobile technology to improve customer service.
Giovanni has a vast amount of experience working with some of the best companies in customer retention and growth marketing, such as TikTok, Airbnb, Olio, Miro, HotelTonight and Coinbase. He has been working in CRM for over eight years, specializing in high-growth tech companies and mobile-first businesses. In Giovanni’s roles as lead CRM, he has developed expertise in customer lifecycle programs, retention strategy, data science, and team management.
We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
  continue reading

66 jaksoa

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