Finding Your Focus In The C-Suite With Trey Taylor

Scale Up With Nick Bradley

Nick interviews Trey Taylor, author of the book "A CEO Only Does Three Things: Finding Your Focus in the C-Suite." Trey shares his personal journey of unexpectedly taking over his family's multi-generational financial business and the challenges he faced in learning the role of a CEO.

He emphasises the importance of culture, people, and numbers in the CEO's job and how these three areas are interconnected. Trey discusses the significance of articulating and ritualising company values, sharing stories that exemplify those values, and creating a strong culture. He also highlights the role of the CEO in setting the agenda for the organisation and the importance of aligning the culture as the business scales.

KEY TAKEAWAYS

• The CEO's job is the most lonely job in the organisation, as they don't have peers and must make decisions that chart the course of the company.
• Vision is important, but it is more tactical than the three core areas of culture, people, and numbers that a CEO must focus on.
• Culture is crucial and should be articulated through values and behaviors. Ritualizing these values helps embed them into the organization.
• People are a key aspect of a CEO's role, from hiring the right individuals to ensuring they are supported and aligned with the company's values.
• Numbers are also important, and while the CFO may handle the execution, the CEO sets the agenda and ensures alignment with the company's goals.

BEST MOMENTS

"The CEO's job is the most lonely job in the organisation. That's the joy and the hurt of it."

"Vision is a lot more tactical than these three things are."

"Culture trumps everything."

"The reason you start a company is because something isn't true in the world and you want to be the one to make it true."

"Job performance is not results, performance, none of those things are. Culture performance is what is going to keep you on the path."

ABOUT THE GUEST

Trey Taylor is the Managing Director of Threadneedle, the Taylor Family Office, Chief Executive Officer of Taylor Insurance Services, Managing Director of trinity | blue consulting and Founding Partner of Ascend Partners.

He holds a Bachelor’s degree in History from Emory University, & a Juris Doctor degree in Tax & Corporate Transactions from Tulane.

In 2020, Trey published his first book, A CEO Only Does Three Things. Since that publication, he has appeared on 60+ podcasts and been featured in publications like INC., Entrepreneur, SHRM and others. He speaks frequently as a keynote speaker challenging audiences to be more intentional, find more focus and get the right things done.

In his private time, Trey is a WSET certified sommelier and a recent private pilot with a Cirrus SR22T. He and his wife, Sheya, are the proud parents of Ret, Emmaline and Mary Salter. They make their home in South Georgia, and travel frequently for work and pleasure.

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Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

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