Should you even have a sales team if you're running a PLG Strategy?

Selling Saas

This conversation emphasizes the importance of having a clear product-led growth strategy when launching a product. PLG is a great way to establish product-market fit, but it requires a well-defined messaging strategy and a clear activation path that is easy to follow.

The product team, product marketers, UI people, and data analysis people are all key parts of a product-led growth strategy. To get buyers to stay with the product long enough to see the value, the salespeople should be engaged early on and not be picky and choosy. If someone submits a trial form, they should be called, and an in-trial nurture campaign should be set up to engage with them, guide them, and learn about where they came from. This is an essential part of the product-led growth strategy, especially if the product is early stage and the messaging and positioning are not yet perfected.

• Exploring Product Led Growth and the Role of Sales Reps
• Product-Led Growth: The Benefits of Including Sales"
• Product Led Growth: How to Achieve Activation and Conversion
• The Benefits of Engaging with Prospects During the Early Stages of Product Development

Key Takeaways:

1) Just because you have a PLG strategy doesn't mean you shouldn't have sales reps call on leads.

In fact, if you’re within your first two years, you’re losing out if you don't.

2) Sales is there to help fill the gaps between your product and your prospect.

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