Understanding a Digital First Creative Strategy

The Digital Deep Dive With Aaron Conant

Zach Riegle is the VP of Sales and Marketing at Blue Wheel Media, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, social media, and digital strategy, Zach develops online strategies focused on eCommerce and lead generation.

In this episode…

In the digital marketing landscape, traditional creative strategies involve generating a comprehensive brand video for multiple social platforms. But this lacks consideration for audience segmentation and the nuances within each platform. How can you develop a digital-first creative strategy to increase conversions and ROI?

Instead of reshooting videos and editing choppy footage, digital creative involves strategizing how to optimize content for each channel before developing a campaign. Digital marketer Zach Riegle maintains that each social platform has exclusive engagement methods, so you must produce consistent content to convey a cohesive brand story. For instance, TikTok is distinguished by social communities, so identifying and capitalizing on trends is crucial to reach target audiences. Ultimately, video content should generate at least a 20% click-through rate, where audiences watch three or more seconds, enhancing campaign efficiency.

Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Zach Riegle, Blue Wheel Media’s VP of Sales and Marketing, who talks about the importance of digital creative strategies. Zach addresses how to analyze digital creative campaigns, techniques for generating TikTok content, and the future of TV advertising.