Four Naturals Hair with Shalita Grant (S7, E4)

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Today, we are excited to bring you a candid conversation with the unstoppable force that is Shalita Grant - a Tony Award-nominated actress, an NCIS New Orleans alumna, and the mastermind behind the disruptive haircare brand, Four Naturals Hair.
Have you ever wondered about the hair journey of black actresses, the hurdles they face, and the lack of specialized hair care options for them? Shalita peels back the curtain on this significant issue, sharing her personal struggles with traction alopecia, the resulting inspiration to create a formula that would solve her own complex Type 4 hair problems, and her development of a patent-pending hair detangling technique.
We delve into Shalita's life story that includes attending the prestigious Julliard school, traverses through a high-profile role in a popular television show, to her leap of faith into the world of entrepreneurship. Journeying with her, you'll understand the complexities of the hair care industry, the challenges black actresses face with specialized hair care, and how one woman sought to bring change with her own innovative solutions. Shalita's story is not just about business or haircare, it's about resilience, healing, and a burning desire to uplift black women.
Finally, Shalita opens up about her entrepreneurial journey, the growth and freedom it brings, and her dream of living off the grid in Thailand. She shares her vision for Four Naturals Hair, a future where black women and children could have a consistent and empowering experience with their hair care. So, join us for a deep dive into the life of this trailblazing actress turned entrepreneur, and learn how she's challenging the status quo in the hair care industry.
LINKS AND MENTIONS
Bronner Brothers’ Convention - https://www.bronnerbros.com/
Instagram - https://www.instagram.com/fournaturalshair/
Facebook - https://www.facebook.com/FourNaturalsHair
TikTok - https://www.tiktok.com/@4naturals_hair
NCIS - Shalita discusses her exit from the series in this article

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1. Four Naturals Hair with Shalita Grant (S7, E4) (00:00:00)

2. Black Women's Hair Journey (00:00:05)

3. Black Hair Care Challenges and Retention (00:16:36)

4. Creating a Successful Hair Treatment Business (00:27:22)

5. Entrepreneurship Journey and Vision for Naturals (00:41:15)