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How I Built a $2 Billion Brand - Brian Smith
Manage episode 436680709 series 3552137
Sisällön tarjoaa Lee Benson. Lee Benson tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Want to know how a business can scale into the billions? In this episode, we have an incredible conversation with Brian Smith, the legendary founder of Ugg, who transformed a niche product into a global phenomenon worth $2 Billion dollars. Brian takes us through his incredible journey, from struggling with just 28 pairs in sales to building an iconic brand recognized worldwide.
What You'll Learn:
- Understand Your Brand: Your brand isn’t your logo, your product, or your trademark. It’s the perception consumers have of your company after they’ve interacted with it. Focus on how your customers feel after using your product—this is the true essence of your brand.
- Embrace the Journey: Every business must go through its infancy, adolescence, and maturity stages. Don’t rush the process. As Brian puts it, "The quickest way for a tadpole to become a frog is to live every day happily as a tadpole." Enjoy each stage and learn from the challenges you face.
- Perseverance Pays Off: Success doesn’t come overnight. It took Brian seven years to turn a profit with Ugg. Having grit and the willingness to push through tough times, while believing in your product, is key to long-term success.
Let’s embark on this journey of value creation together!
For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/
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