A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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Sisällön tarjoaa Jay Crisp Crow. Jay Crisp Crow tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Why The Label 'Professional' Is Bunk | Cat Paz
MP3•Jakson koti
Manage episode 313533299 series 3274557
Sisällön tarjoaa Jay Crisp Crow. Jay Crisp Crow tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Here’s the truth: we’re in business because we have a product or service that leads. We probably know more about that particular thing than 90% of the rest of the regular population, and 100% of our ideal clients or customers.
We. Are. Professional.
In our ideal clients and customers eyes, we are the experts.
We’re the bomb diggity.
So, when we get too worried that our brand sounds a little too much like a human voice, we backtrack and become an echo of someone else’s brand.
Which isn’t memorable.
Which isn’t enticing.
Which doesn’t convert.
And this was the brilliant conversation that started when Cat Paz invited me to come on her radio show to talk about About pages. Cat is from Kalahari Business Advisors and as an accountant and literacy educator, she’s probably held to one of the highest standards for this label.
“Professional."
Get the shownotes for this episode and find Cat here.
56 jaksoa
MP3•Jakson koti
Manage episode 313533299 series 3274557
Sisällön tarjoaa Jay Crisp Crow. Jay Crisp Crow tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Here’s the truth: we’re in business because we have a product or service that leads. We probably know more about that particular thing than 90% of the rest of the regular population, and 100% of our ideal clients or customers.
We. Are. Professional.
In our ideal clients and customers eyes, we are the experts.
We’re the bomb diggity.
So, when we get too worried that our brand sounds a little too much like a human voice, we backtrack and become an echo of someone else’s brand.
Which isn’t memorable.
Which isn’t enticing.
Which doesn’t convert.
And this was the brilliant conversation that started when Cat Paz invited me to come on her radio show to talk about About pages. Cat is from Kalahari Business Advisors and as an accountant and literacy educator, she’s probably held to one of the highest standards for this label.
“Professional."
Get the shownotes for this episode and find Cat here.
56 jaksoa
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