Social Minds - Social Media Marketing podcast

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Social Media

Digital Marketing

Lisätty seven vuotta sitten

Sisällön tarjoaa SocialChain and Social Chain. SocialChain and Social Chain tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

TechSurge: Deep Tech VC Podcast

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

8 päivää sitten1:14:43

Toista Myöhemmin

Listat

Tykkää

Tykätty

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Social Minds - Social Media Marketing

Jaa

Sarjan koti•Feed

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

281 jaksoa

#Agency #Katyleeson #Socialmedia #Socialmediamarketing #Stevebartlett #Digital Marketing #Tech #Social Media #Social Chain #Business #Marketing #Industries #Socialchain #DigitalMarketer

Social Minds - Social Media Marketing

121 subscribers

updated 2 päivää sitten

Jaa

Sarjan koti•Feed

281 jaksoa

#Agency #Katyleeson #Socialmedia #Socialmediamarketing #Stevebartlett #Digital Marketing #Tech #Social Media #Social Chain #Business #Marketing #Industries #Socialchain #DigitalMarketer

Kaikki jaksot

1
How Kopparberg Used Meaning to Win Millennials Back from Fad Trends | Nancy Dales, Kopparberg 22:35

2 päivää sitten22:35

22:35

Last Summer, Kopparberg decided they needed to win back the favour of customers who’ve turned to trends like craft beer and chicken wine. To do so the brand made an unexpected but genius collaboration with Melanoma Fund, tapping into audiences’ interest in skincare and health at peak summer (Kopparberg’s time to shine). In this episode, Nancy Dales, brand manager at Kopparberg breaks down the case study of that Summer campaign – what worked, what didn’t, and what brands inside and outside of the drinks category can learn from it. Expect to hear the value of physical PR, strategically ignoring social trends, and enabling constant communication amongst your agencies.…

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How Yorkshire Tea Uses Northern Charm to Own its Category | Dom Dwight, Taylor’s of Harrogate 28:36

4 päivää sitten28:36

28:36

Yorkshire Tea is a well-loved social-first brand leading its category in market share – hard to believe when you consider it was once the underdog amongst its multinational competitors. So how did the brand flip the script? By leaning into what made them different: their Northern-ness. In this episode, Dom Dwight, strategy and innovation director at Taylor’s of Harrogate, breaks down Yorkshire Tea’s approach to social and brand building. Expect insights on the power of consistency, how social went from a novelty to a central part of the brand’s media planning, and how Yorkshire Tea is trying to get more Gen Zers popping the kettle on.…

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SOCIAL IN SIX [091] 12:47

18 päivää sitten12:47

12:47

On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down the latest headlines from social. This time that includes: an update on TikTok US, LinkedIn’s new video features for desktop users, and YouTube’s latest partnership to get you posting Shorts. Chelsea and Mil also cover two updates from Instagram, including the platform’s CapCut clone and some changes to the grid. Finally, they break down how Meta’s fact checking program, set to launch next month, will work. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com .…

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Manchester City FC: How Fans Are at the Centre of City’s Social Strategy | Paul Handler 38:04

vuosi sitten38:04

38:04

Football clubs’ social output is a different ball game to traditional B2C brands. As one of the world’s most beloved, Manchester City must both use its channels to please die-hard fans whilst enticing the emerging. In this episode, City’s head of social media and international content, Paul Handler, tells us what makes their fans tick and how their strategy facilitates that. Expect to learn how to convert passion into engagement, why leveraging your content archive is crucial, and how to proactively keep a reactive mindset. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com .…

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SOCIAL IN SIX – TIKTOK US SPECIAL 26:55

vuosi sitten26:55

26:55

On a special episode of Social in Six, Mil and our creative director Jake are talking all about TikTok’s imminent ban in the US. They cover everything that’s happened so far, what the short- and long-term impacts of a nationwide ban would be, and what that could mean for the future of social. Plus, they’re ensuring your social strategy is prepared for every possible scenario come Monday with some actionable advice for brands. Download our free fact guide for brands here: https://www.socialchain.com/social-minds/industry/the-tiktok-us-ban-everything-you-need-to-know/ Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com .…

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Pinterest: What Pinterest Predicts 2025 will look like for brands and marketers | Louise Richardson, Pinterest (Europe) 44:32

vuosi sitten44:32

44:32

Pinterest Predicts is the not-yet-trending report that fuels brands and marketers’ plans - and consumers’ wildest imaginations – every year. And, every year, we sit down with Pinterest’s director of marketing for Europe, Louise Richardson, to learn how these trends to be will shape what we wear, eat, dress, decorate with, plan, drive, and experience throughout the next 12 months. No matter your job title, no matter your brand’s category, no matter your personal passions – this report is a non-negotiable for you to sink your teeth into. If you want to start and stay ahead of the curve, that is. You can find Pinterest Predicts 2025 here: https://business.pinterest.com/en-gb/pinterest-predicts/ And access and track Pinterest’s wealth of search data and insights all year round right here: https://trends.pinterest.com/…

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SOCIAL IN SIX [090] 18:43

vuosi sitten18:43

18:43

On this episode of Social in Six, Mil and Eve cover two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast Channels. They also discuss what Australia’s social media ban means for brands, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube’s latest slate of updates to facilitate brand and creator partnerships on platform with BrandConnect. Finally, they cover an ads update from Meta that gives your Traffic campaigns increased flexibility. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com .…

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Duolingo: How Social Creates Word of Mouth Buzz for Duolingo | Rebeca Ricoy, Duolingo 39:37

vuosi sitten39:37

39:37

When the language learning app’s owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn’t look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & LATAM, Rebeca Ricoy, to learn what the future holds for Duo and the other ensemble cast of characters you interact with on the app. Expect to hear why the brand wasn’t shy to embrace its intimidating reputation, how they approach local vs global social, and how social is just one piece of a much larger marketing plan. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com .…

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SOCIAL IN SIX [089] 12:01

vuosi sitten12:01

12:01

On this episode of Social in Six, Mil and our associate creator director Emma break down two updates from Instagram, including mythbusting on sponsored content and the news that the platform shows less popular videos in lower quality. Elsewhere, TikTok is tinkering with a new shopping integration, and LinkedIn has some tips to get you optimising for mobile. Plus, YouTube wants to make it easier for you to partner with Shorts creators, and finally, microblogging platforms Bluesky and Threads have seen an uptick in usership following the US election. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com .…

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From scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison 37:17

vuosi sitten37:17

37:17

Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space. Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the explosion of social commerce means TikTok has effectively become a microcosm of the customer journey, launching its ecommerce platform TikTok Shop in 2021. Hear more tips from Jackie, Hannah and Gareth as they took to the SocialMinds LIVE stage to prepare your brand for the future of social commerce. Click below to watch the full session with insights including: How to diversify your digital footprint cost-effectively through testing Why listing your products on TikTok could be enough to get you started The benefits of letting influencers work across your sale funnel Download our key takeaways report from SocialMinds LIVE now.…

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Fireside Chat: Creator Special with Natalie O'Leary, BBC Radio 1 | SocialMinds Live Manchester 2024 33:30

vuosi sitten33:30

33:30

The creator economy is barely twenty years old,but already, it’s dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making creatorsout of everyday people sharing their stories. But if there’s one thing creators know how to do, it’s adapt. Creators are testing and learning, leaning into new content formats and features, and even building empires of their own. And old-school influencerswho made a name for themselves on YouTube have diversified their platforms and income streams as their audiences have grown with them. Play back the live podcast now and find out Nat and Amelia's tips for how brands, like creators, can thrive on social amid constant change. Expect to learn: Whether platforms or creators dictate the changes we see on social How to balance staying up to date with trends with creating a sustainable content strategy Why your brand should be partnering with creators across every social platform Download our key takeaways report from SocialMinds LIVE now.…

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SocialChain's Next Chapter with CEO Jacinta Faul | SocialMinds Live Manchester 2024 23:56

vuosi sitten23:56

23:56

This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Faul. Talk about milestone moments. One month into her role, there was no better time for Jacinta to sit down with our CMO Hannah Baker to look back on the past ten years - and pull out some predictions for the future - than at SocialMinds LIVE. For our second Mini Cini session at SocialMinds LIVE: Future Casting Social’s Next 20, Jacinta sat down in conversation with our CMO Hannah Baker to give social marketers insight into what the future holds. Watch the session back now to find out: What Jacinta’s learnt from over a decade working at the front lines of digital Why Gen Z talent are the “Swiss Army knives” of our marketing teams What marketers need to do right now to stay ahead next year Download our key takeaways report from SocialMinds LIVE now.…

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How to leverage local on social with Greene King | SocialMinds Live Manchester 2024 21:33

vuosi sitten21:33

21:33

Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could. At least, that’s the thinking behind Greene King’s social strategy. Leveraging its local teams was a mammoth task for the pub chain, which owns over 2,000 pubs and multiple sub-brands across the country. But with over five million fans across its social channels, the UK’s biggest pub retailer and brewer is clearly doing something right. In this episode from SocialMinds Live, discover how you can balance global brand building with leveraging local communities on social, including: How to empower your employees to be creators Why you should produce a framework for success (Hint: You don’t want local teams sharing memes every day) What you can do to get buy-in from internal stakeholders Download our key takeaways report from SocialMinds LIVE now.…

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Forecasting the future feed with Reddit, TikTok and Meta | SocialMinds Live Manchester 2024 29:54

vuosi sitten29:54

29:54

Social is no longer just about being social. It’s a place where people buy, are entertained, become influenced or even find their dream job. And it’s even poised to be a powerful search and discovery channel – look at Search Ads Campaign on TikTok. With so much change on the horizon, how can marketers make sense of social’s evolving role in their broader marketing mix? There’s no one better placed to answer this question than the platforms themselves. At SocialMinds LIVE: Future Casting Social’s Next 20, senior marketing leaders from TikTok joined Meta and Reddit to discuss what the future feed looks like and how marketers can equip themselves for the next decade of social. Listen to this epsiode to discover evolving trends and features shaping the future of marketing, including: Why real people are the influencers of today and tomorrow How messaging platforms will become hot spots for advertising The benefits of immersing your brand in niche communities Download our key takeaways report from SocialMinds LIVE now.…

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How AI actually solves problems for marketers with SocialChain and Brave Bison | SocialMinds Live Manchester 2024 23:32

vuosi sitten23:32

23:32

Video editing, images and even podcasts. With generative AI tools cropping up for almost every creative skill, there’s no doubt AI enables us to work faster. But that could come at a cost. AI is already making it quick and easy for marketers to get answers, but is it also making us get complacent? At SocialMinds LIVE, SocialChain strategist Chelsea Noronha and group strategy director Ric Hayes sat down with Brave Bison’s director of AI and creative Matt Garbutt to deep-dive on all the practical ways our proprietary AI tool AudienceGPT can challenge us as much as help us, and how we as marketers can balance efficiency with a need to stay curious. In one of four live podcast sessions at SocialMinds LIVE: Future Casting Social’s Next 20, Matt, Ric and Chelsea shared their insights on the practical ways AI can enhance your marketing strategy in 2025 and beyond. Listen to this podcast discover how AI can make you a better marketer with tips including: Why you should prevent simplicity from getting in the way of curiosity How to tap into an audience’s empathy – a superpower we’ve never had before What it takes to become a whizz with AI…

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