Moving to Intentional Mastery with William Buist

Sparks by Ignium

(Some of) The main points for listeners:

• What can you do to move to mastery, intentionally

• Seeing the glass half full versus half empty

• How not buying into the recession will save your business

• What’s in your control and what CAN you control – it’s a matter of focus

• Start with knowing you own skills…

• You cannot NOT market

• What we can learn from the actions of some business owners during the lockdown period – it’s a matter of perspective

• How fear, uncertainty & doubt left some of the turkeys on the shelf at Christmas

• The journey to mastery… we all start as explorers keen to gather knowledge…

• Experts to Masters… it’s an intentional step

• Out of every 100 businesses that start… only 20 will succeed in the first instance – business founders need to be aware that sometimes it’s things outside of our control that make the biggest impact

• Circumstances don’t play any part in how we choose to react… consider that…

• Having an understanding of our purpose drives the journey to mastery

• How our hobbies can enable us to take a different view of what we do and how we do it

• No one else has had the same journey as you – we all bring a unique journey to the world

• The parallels with learning to drive… moving up the ladder from unconscious incompetence to conscious incompetence to conscious competence and on to unconscious competence

• The decision to go to mastery comes from a recognition that we want to pass it on to the future

• The key is being able to pass it on… not just to learn it… it’s about teaching… and education and that’s about making it conscious again

• It’s about exploring with people ‘what is it you find difficult about X?’

• Why it’s important to find a coach or mentor to help us improve

• Find what brings you joy… and know that our journey is one of contentment

• Our best work comes from being intentional when we do it…

• William’s Tip… don’t take yourself too seriously

Learn More: visit the Ignium https://www.igniumconsult.com

Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank

Listen to the show: https://sparksbyignium.transistor.fm/episodes

Connect with William at Williambuist.com

Take the online audit at audit.Williambuist.com

Learn more about Scaling Up: https://scalingup.com/

Books Referenced in this episode:

Intentional Mastery: Step Beyond your Expertise and Build Better Business, William Buist: https://www.amazon.co.uk/Intentional-Mastery-Beyond-Expertise-Business/dp/1912300621

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, Warren Berger: https://bit.ly/3ws83eC

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0) https://amzn.eu/d/a6bMZP2

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Keywords in this episode:

Purpose, scaling Up, Mastery, Entrepreneurship, Joyfulness, intention, Warren Berger, Verne Harnish, coaching, mentoring, Culture