The Baking Journey of The Pancake Princess: An Interview with Erika Kwee

Sprung On Food

In this episode of 'Sprung on Food,' host Kae Sprung sits down with Erika Kwee, the creator of 'The Pancake Princess,' a data-driven blog dedicated to identifying the best recipes on the internet. Erika shares her journey from her origins in San Mateo to her move to New York City, where she took on full-time blogging. The discussion covers the evolution of her blog, her unique process for hosting bake-offs, challenges she faces as a content creator, and the rewarding moments of her culinary career. Gain insights into her favorite pancake recipe, the challenges of sourcing ingredients, and her thoughts on food trends. Plus, learn how Erika’s prior experience in tech influences her current work, and discover her best baking hack!
00:00 Introduction and Welcome
00:26 Meet Erika Kwee: The Pancake Princess
03:15 Erika's Blogging Journey
06:01 From Tech to Full-Time Content Creation
15:58 The Bake Off Process
34:25 Challenges and Rewards of Content Creation
43:13 Conclusion and How to Follow Erika

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About the show:
Sprung On Food is an interview based series, hosted by Katherine Sprung, a food and media entrepreneur. This season, we're stepping into the world of food content creation, featuring food bloggers, chefs, cookbook authors, and media pros you should know. And, we get to know them through food, a universal connector.