Tech Intersect #187: Michelle Jackson on Effective Online Brand Building

Tech Intersect™ with Prof Tonya M. Evans

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In this digital age, you may have heard that anyone can make money online. While there is truth in this, it takes some intention and strategy to make the recurring revenue that turns your online service into a sustainable business. Today’s guest, Michelle Jackson knows just what it takes for online creators to make the income that lets them live life on their own terms. This week, episode 187 of the Tech Intersect™ Podcast is about effective online brand building!

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Michelle Jackson is the owner of the Brand Building Lab, helping entrepreneurs thoughtfully design their best lives through the creation of businesses with impact. Through her work, she focuses on uplifting the voices of People of Color and allies who are doing the work… but may not get on center stage.

Topics Michelle and I go over in this episode include:

• What the F.I.R.E. acronym means and how it goes hand in hand with financial freedom.
• Tools and resources for intermediate entrepreneurs level up their online business.
• Shifting the perspective on what it means to show up consistently as an entrepreneur.
• Stressing the importance of creating channels for recurring revenue and what this might look like.
• Things creators must do before they can even consider monetizing their podcast and strategies to use when they’re ready.
• The importance of having a personal brand, website, and email list outside of social media.

CONNECT WITH MICHELLE JACKSON:

Creators Getting Paid

The Brand Building Lab

Podcasters Getting Paid (The Resource)

Creators Getting Paid Substack

CONNECT WITH DR. TONYA M. EVANS:

Questions and requests: [e-mail]

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Regulate & The Rabbit Hole by Notty Prod licensed via Creative Commons Attribution-NoDerivatives 4.0 International License. Produced by Tonya M. Evans for Advantage Evans, LLC

Luvut

1. Michelle Jackson on Effective Online Brand Building (00:00:00)

2. The importance of lifestyle design and enjoying life now, rather than solely focusing on reaching financial independence through the FIRE acronym. (00:04:54)

3. resources and tools to help intermediate entrepreneurs up-level their online businesses, particularly people of color feeling frustrated with lack of information. (00:09:27)

4. Michelle’s contrarian view on consistency, valuing nuance over rigid schedules. (00:13:16)

5. Michelle wishes more people had stressed the importance of building predictable revenue streams in addition to just making money online. (00:16:58)

6. Content creators must focus on the bare minimum of producing 10 episodes before even considering monetizing their podcast. (00:23:50)

7. The importance of having an email list and website for personal branding and independence- aside from social media presence. (00:27:57)