Tech Intersect #195: Africa's Advantage in Crypto + Blockchain with AZA Finance's Elizabeth Rossiello

Tech Intersect™ with Prof Tonya M. Evans

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Elizabeth Rossiello has transformed the foreign exchange landscape through her company AZA Finance. She joins us today to share her pioneering journey in launching one of the first cryptocurrency exchanges in Africa, empowering other women in fintech to find their footing and navigate the industry like a pro. This week, episode 195 of the Tech Intersect™ Podcast is about paving the way for women in fintech and blockchain!
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Elizabeth Rossiello is the CEO and Founder of AZA Finance, an established provider of currency trading solutions that accelerate global access to frontier markets through an innovative infrastructure. Elizabeth expanded the company from Nairobi, Kenya to operations in 20 markets across Africa and Europe. Before founding AZA, Elizabeth was a rating analyst for microfinance institutions across sub-Saharan Africa, consulting for Grameen Foundation, Gates Foundation and the Acumen Fund, as well as working with regulators and policy-makers on legislation for financial innovations. Elizabeth sits on the Investment Committee for Bamboo Capital and the World Economic Forum's Future Council on Blockchain. She holds an M.A. in International Business and Finance from Columbia University.

Topics Elizabeth and I go over in this episode include:

• How AZA Finance became a groundbreaking global payments and foreign exchange fintech company increasing the use of African currencies.
• Stablecoins play a crucial role in cross-border transactions, providing 24/7 settlement and reducing liquidity crunches in markets with volatile currencies.
• Empowering women in fintech to not be deterred by the uneven challenges in a male-dominated industry, leveraging the skills they already have to contribute to the overall growth and development.

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Luvut

1. Paving the Way for Women Entrepreneurs in FinTech and Blockchain with Elizabeth Rossiello (00:00:00)

2. The benefits of using stablecoins for 24/7 global settlements, citing reduced liquidity crunch and easier integration with startups. (00:06:27)

3. Navigating a male-dominated field of financial technology as a woman and feeling excluded from opportunities presented to male competitors. (00:12:58)

4. Understanding the local market and empathy when expanding into new countries with cryptocurrency. (00:19:21)

5. Elizabeth encourages women to join blockchain industry, highlighting the need for diverse perspectives and skills. (00:25:55)