Interview: Jayson Home - Jay Goltz and Caroline Scheeler

The Creative Muscle

As a young person, Jay Goltz tested well in math, so people said he should become an accountant. But after earning an accounting degree Jay decided what he really wanted to do was start a framing business, which went on to become the largest in the nation before before expanding into the home decor scene with Chicago's legendary store Jayson Home, which he co-founded with creative director Caroline Scheeler. Together they have the professional acumen and artistic taste to operate at least 20 stores, but they have chosen instead to maintain one brilliant store with the utmost care, precision and love. This week Jay and Caroline dropped by the studio to talk with the Creative Muscle hosts about Russian TVs, heavy stoves, "selling out," why creatives should respect math, the one place you can count on people to tell the truth, and why co-workers are NOT the same thing as family. Take a listen and be inspired!