The Best Customer Experience Means Owning One Thing

The Customer Mission Podcast with Andrea Belk Olson

We can't be all things to all people, though as companies, we often try. Take a hospital. You try to provide superior care, ensure patient safety, manage insurance claims, recruit top-tier staff, maintain excellent facilities - the list goes on. It's a daunting task, and it's hard to say that any one of those items listed sits at the top of the proverbial importance pyramid. But if you don't have a clear north star set, the customer experience will oscillate.