You’ve hired a demand generation agency. Now what?

The Demand Gen Fix

You hired a marketing agency that specializes in demand generation to level up your marketing game with a long-term approach that drives growth. It’s an exciting step! Now, you just need to sit back and let them work their magic, right? Not exactly.
Creating the most effective program requires working hand-in-hand with your agency. They need your time and input to gather background, thorough information and perspective to create a strategy designed to guide the work to come. Building a demand generation engine starts with learning about your company, identifying your ideal customer profile and surfacing your company’s unique point of view in the market. It helps you position your brand effectively against competitors with messages and content that resonates with your target audience. It’s certainly not a hands-off investment.
In this episode, the GrowthMode team talks about the top five mistakes to avoid when working with a marketing agency. Listen now to learn how a strong partnership helps you achieve the best results.
[00:23] Introduction
[01:17] Mistake #1: No primary point of contact or decision maker
[02:15] Mistake #2: Not prioritizing the marketing work and agency partnership
[09:53] Mistake #3: Not focusing on implementing the strategy vs. one-off requests
[15:58] Mistake #4: Not trusting the process and plan recommended by your agency
[18:31] Mistake #5: Focusing on quantity over quality
[22:39] Key takeaways
[23:02] Outro
This podcast is hosted by GrowthMode Marketing. Learn more about us at www.growthmodemarketing.com.
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.