Artwork

Sisällön tarjoaa Scalable Media Network. Scalable Media Network tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!

Cut Lead Gen Costs and Generate Better Cold Leads with AJ Cassata

37:00
 
Jaa
 

Manage episode 408066718 series 2394638
Sisällön tarjoaa Scalable Media Network. Scalable Media Network tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

You should NOT solely rely on Facebook Ads.

You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing.


AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation.


There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.


Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads.


Key Takeaways:

00:53 Pros and Cons of referrals for your business

03:58 Bulletproof your business with lead generation systems

07:17 Preparing your business for cold traffic (You have to make)

15:20 Acquiring emails through email scraping, and is it spam?

16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)

31:51 Launching a Mastermind: A new approach to business scaling


Connect with Alexander Cassata:

LinkedIn: https://www.linkedin.com/in/ajcassata/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

383 jaksoa

Artwork
iconJaa
 
Manage episode 408066718 series 2394638
Sisällön tarjoaa Scalable Media Network. Scalable Media Network tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

You should NOT solely rely on Facebook Ads.

You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing.


AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation.


There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.


Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads.


Key Takeaways:

00:53 Pros and Cons of referrals for your business

03:58 Bulletproof your business with lead generation systems

07:17 Preparing your business for cold traffic (You have to make)

15:20 Acquiring emails through email scraping, and is it spam?

16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)

31:51 Launching a Mastermind: A new approach to business scaling


Connect with Alexander Cassata:

LinkedIn: https://www.linkedin.com/in/ajcassata/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

383 jaksoa

Όλα τα επεισόδια

×
 
Loading …

Tervetuloa Player FM:n!

Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.

 

Pikakäyttöopas