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Understanding the Franchise Business Model with Kevin Oldham

34:09
 
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Manage episode 378630796 series 2394638
Sisällön tarjoaa Scalable Media Network. Scalable Media Network tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Do you have the right personality type to own a franchise? In a post 'Get Rich Quick!' world, where it's getting harder and harder to believe the hype of an 'overnight success', owning a franchise is proving to be a successful long-term model for acquiring real wealth!


Of course, you need to be someone who is prepared to play by the rules and even start in the kitchen as you serve your time learning about the franchise you're buying into before you get to be your own boss.


Kevin Oldham is the host of "Franchise My Business Podcast" and CEO of Diffactory, providing actionable franchising strategies that make this business model seem increasingly attractive for entrepreneurs who don't want to get a real job.


Together with host Mark de Grasse, Kevin is taking us through the steps required to own a franchise, how to get out of an agreement if it's not working, and a breakdown of the pros and cons of owning a business where you pay royalties on your income.

There's a valuable community aspect to franchising that can't be underestimated as you learn that you can't do it all on your own. And while it's a business in a box effectively, you still have to build the box.


Illuminating insight abounds inside this episode on how to own a franchise and why it might just be your next smart business move!


Kevin Oldham is a digital marketing expert, franchisor, and emerging franchise systems advisor with over 15 years of experience in franchising.


Key Takeaways:

01:54 What is the current state of franchising? How Kevin got into it

04:05 What are the benefits of buying into a franchise?

06:25 How does franchising work?

10:26 How do you know which franchises are good?

14:13 How do you exit a franchise agreement?

16:45 Who is a good prospect for owning a franchise?

18:59 How do you set franchisee expectations?

23:30 How MBA graduates are being recommended to own franchises

27:12 Measuring the expectation that you're not going to cash in right out of the gates

29:11 Appreciating the community aspect of owning a franchise


Connect with Kevin Oldham:

Website - https://kevinoldham.live/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

377 jaksoa

iconJaa
 
Manage episode 378630796 series 2394638
Sisällön tarjoaa Scalable Media Network. Scalable Media Network tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Do you have the right personality type to own a franchise? In a post 'Get Rich Quick!' world, where it's getting harder and harder to believe the hype of an 'overnight success', owning a franchise is proving to be a successful long-term model for acquiring real wealth!


Of course, you need to be someone who is prepared to play by the rules and even start in the kitchen as you serve your time learning about the franchise you're buying into before you get to be your own boss.


Kevin Oldham is the host of "Franchise My Business Podcast" and CEO of Diffactory, providing actionable franchising strategies that make this business model seem increasingly attractive for entrepreneurs who don't want to get a real job.


Together with host Mark de Grasse, Kevin is taking us through the steps required to own a franchise, how to get out of an agreement if it's not working, and a breakdown of the pros and cons of owning a business where you pay royalties on your income.

There's a valuable community aspect to franchising that can't be underestimated as you learn that you can't do it all on your own. And while it's a business in a box effectively, you still have to build the box.


Illuminating insight abounds inside this episode on how to own a franchise and why it might just be your next smart business move!


Kevin Oldham is a digital marketing expert, franchisor, and emerging franchise systems advisor with over 15 years of experience in franchising.


Key Takeaways:

01:54 What is the current state of franchising? How Kevin got into it

04:05 What are the benefits of buying into a franchise?

06:25 How does franchising work?

10:26 How do you know which franchises are good?

14:13 How do you exit a franchise agreement?

16:45 Who is a good prospect for owning a franchise?

18:59 How do you set franchisee expectations?

23:30 How MBA graduates are being recommended to own franchises

27:12 Measuring the expectation that you're not going to cash in right out of the gates

29:11 Appreciating the community aspect of owning a franchise


Connect with Kevin Oldham:

Website - https://kevinoldham.live/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

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