Ecommerce Expert Meenakshi Lala: From Fashion to Flowers

The E-commerce Toolbox: Expert Perspectives

Kailin Noivo’s guest this time on Ecommerce Toolbox: Expert Perspectives is Meenakshi Lala, CEO of UrbanStems. Drawing on her two decades in fashion retail, Meenakshi explores her pivot to the floral industry, explaining how her experience helped her drive the customer-focused ecommerce process that UrbanStems wanted to employ. The pair delve into all the challenges that come with stocking and delivering a perishable product sourced from 11 countries across 48 U.S. states. Innovation and AI is relevant to all industries, and for Meenakshi, it has been a gamechanger in how they deal with customers and maintain dynamic stock levels. This is the company’s key instrument in avoiding wastage and keeping profit margins high. Join the conversation now to learn more.
Episode Highlights:

• What Meenakshi could bring from fashion retail to the floral industry
• The challenges involved in managing a perishable product with an intricate supply chain
• How predictive analytics are able to remould how UrbanStems manages stock levels to stay aligned with the market and avoid wastage
• Targeting high-end customers to build a premium brand and what is required to position yourself in that space
• The benefits that AI has brought to the customer experience – from ad click to unboxing, a seamless customer journey is the goal
  

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