Rebuilding After the Pandemic with Steve Kilberg

The eCommerce Money Map Podcast

[00:01 - 06:52] Opening Segment

• Introducing Steve to the show
• Steve grew an e-commerce business to seven figures in sales
• His business was hit hard by COVID-19, but he continued on and is rebuilding it
• He is now coaching and consulting other businesses on how to grow and scale their businesses.
• When starting an ecommerce business, it is important to pick something you have an interest in and focus on building relationships with customers

[06:53 - 17:00] Building Relationships with Clients: How to Leverage Demographics and Psychographics for Success

• Building relationships with real people is key
• Knowing the demographics and psychographics of your customer is essential
• Leverage that data to demonstrate how you can solve their problem
• Build an email list to communicate with customers
• Three key performance indicators (KPIs) for e-commerce businesses: average order value, cost to acquire a customer, and lifetime value of a customer

[17:01 - 22:09] Get the Help You Need to Grow Your E-Commerce Business and Maximize Your Assets

• Knowing key financial numbers is essential for business growth and to receive a higher evaluation when selling
• E-commerce businesses are worth more if they have good financials, know their KPIs, have a relationship with their email list, and are growing
• There are buyers with capital looking to acquire e-commerce businesses, especially during turbulent times in the economy
• Reach out and get help from someone who has experience farther down the road; small changes can lead to big breakthroughs

[22:10 - 23:58] Closing Segment

• See the links below to connect with Steve

Quotes:

“You sell to everybody, you sell to nobody. You have to identify one person that you're selling to that makes up a core function of who your product and service can solve for.” - Steve Kilberg

“Small hinges can open very big doors.” - Steve Kilberg

Connect with Steve by visiting www.skrpmedia.com/call.

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

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If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com

If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!

Thanks for tuning in; we’ll see you next time!