#35 Entering Wholesale

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2M ago 55:00

MP3•Jakson koti

00:00 Introduction to Wholesale Coffee Business

02:02 Defining Your Wholesale Strategy

05:50 Identifying Your Ideal Wholesale Customer

10:00 Exploring Non-Traditional Wholesale Markets

13:47 Institutional Opportunities in Wholesale Coffee

18:01 The Importance of Community Engagement

21:59 Pricing Strategies for Wholesale Coffee

25:51 Navigating Equipment and Service Expectations

30:14 The Rise of White Label Coffee

34:05 Creative Approaches to Wholesale Sales

37:49 Final Thoughts on Wholesale Coffee

Takeaways

Don't be a generalist; find your lane in wholesale.
Identify what makes a good wholesale customer.
Explore unconventional wholesale markets for growth.
Institutional opportunities can be lucrative for roasters.
Community engagement is crucial for building relationships.
Understand your costs to set appropriate pricing.
Offer more than just coffee; provide services and support.
Be proactive in seeking out wholesale opportunities.
Pricing strategies should reflect brand value and market position.
White label coffee can be a profitable avenue for roasters.

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