Pro-Level SaaS Marketing with Corey Haines [#39]

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"When people are actively looking for a product like yours, and you're not marketing it, you are actually doing an act of disservice. You are starving them of something that they need, that they could use. By not marketing, you're putting a ceiling on your potential." – Corey Haines.

Are you currently creating or marketing a product in the SaaS space? If so, you will love and learn so much from this week's episode with SaaS marketing expert Corey Haines. Corey is a marketer, entrepreneur, podcaster, investor, and soon to be an author who is on a mission to help people and their products, services, and content get the recognition that they truly deserve.

Corey is the mastermind and creator behind the popular Swipe Files and has consulted with numerous start-ups on growth and marketing, including SavvyCal, Evercast and Holloway, to name but a few. Throughout this episode, Corey shares his go-to research methods, the importance of live customer experience feedback, marketing cheat codes, and reveals his three tried and true methods guaranteed to bring your first customers through the door. Key points throughout include:

• An introduction to Corey Haines.
• Obtaining Swipe Well's first customers and the creation of Swipe Files.
• Communicating with potential buyers on social media platforms.
• Dripping marketing: striking the right amount of marketing ahead of product launching.
• The key to mapping out appropriate marketing methods.
• Overcoming the fear of marketing.
• How avoiding marketing is an act of disservice.
• Methods for understanding your customer's needs.
• The power of asking why and the benefit of running polls.
• Navigating through career challenges and failures.
• Advertising conversion: does it really work?
• Corey's business book recommendations.
• Lessons to be learned from activating a landing page.
• Corey's advice on obtaining your first ten customers.

"You do need marketing. You have to treat it as an investment, something that's going to pay dividends later." - Corey Haines.

COMING SOON! Join the waitlist to get your hands on Corey's forthcoming marketing handbook Founding Marketing HERE. We do not doubt that this book will feature on many guests’ recommended lists in future First 10 podcast episodes.

"Without promotion, something terrible happens. Nothing! – PT Barnum.

Connect with Corey Haines:

https://www.coreyhaines.co/

https://www.linkedin.com/in/corey-haines/

https://twitter.com/coreyhainesco

https://www.swipefiles.com/

https://www.defaultalive.fm/

https://www.swipefiles.com/foundingmarketing

Connect with First 10 Podcast host Conor McCarthy:

https://www.first10podcast.com

https://twitter.com/TheFirst10Pod

https://www.linkedin.com/in/comccart/

Resources:

The Mom Test by Rob Fitzpatrick