Want to sell out your workshops? Listen in! Guest Liz Fiedler

The Floral Hustle

In this inspiring episode of the Floral Hustle podcast, Jeni interviews Liz Bidler of Sunny Mary Meadow, a successful flower farmer and podcaster. Liz shares her journey from an interest in floriculture in high school to building a thriving flower business and podcast. After facing personal challenges, including being widowed in 2020, Liz transformed her small farm stand into a profitable year-round business. The episode dives into various aspects of running a successful flower business, including workshops, newsletters, customer engagement, and unique business strategies.

Key Takeaways

• Overcoming Challenges: Liz's story is a testament to overcoming personal hardships and channeling passion into a successful business.
• Engaging with Customers: The importance of building a strong customer relationship through newsletters and exclusive offers.
• Workshops & Experiences: Workshops are a significant avenue for generating revenue and engaging customers, especially in floristry.
• Marketing Strategies: Liz emphasizes the importance of storytelling, authenticity, and leveraging social media and email marketing effectively

  03:38 Balancing Nursing and Flower Business
  04:04 Creating a Year-Round Business
  04:47 The Importance of Focusing on One Thing
  05:55 Successful Workshops and Events
  06:54 Newsletters in Marketing
  08:58 The Importance of Authenticity in Business
  10:44 The Challenges of Growing Flowers in Minnesota
  17:38 The Success of Stem Bars