How Mastering The Right Messaging Can Propel Your Business - Go Be Sleeves

The Harvest Growth Podcast

Ever wondered how a successful entrepreneur turns a creative idea into a booming business? Meet Barbara Booth, the co-founder and CEO of Go Be Sleeves, who cracked the code to success with her innovative product line. Barbara shares the inspiration behind her innovative product, which is an airplane tray cover made from eco-friendly, antimicrobial materials. She discusses how her background as a former CNBC reporter and her personal experience with successful entrepreneurs has influenced her entrepreneurial journey and the lessons she has learned along the way. Barbara also details the evolution of her marketing strategy and the rapid growth of her business, offering valuable insights for entrepreneurs and business owners looking to scale their products. Tune in to hear how Barbara's determination, wise marketing decisions, and collaboration with platforms like Grommet have propelled her business to success.

In today's episode of the Harvest Growth Podcast, we’ll cover:

• Initial growth through word of mouth and digital campaigns
• Challenges faced with scaling too quickly and learning to be scrappy
• Evolution of the marketing story from focused on fear factor to a lifestyle enhancement aspect
• Involvement in a mentorship program to learn key business skills
• The impact of being featured on Grommet and leveraging a community-driven platform to boost sales
• And much more!

To learn more about Barbara's innovative product line of airplane tray covers that are antimicrobial and eco-friendly lifestyle accessories that transform travel into a blissful and uplifting experience, visit GoBeSleeves.com.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!