EP381: Busting the Myths of Niche in Business

The Lauren of Love Podcast

I'm so excited to share this episode with you!

In this deep dive, I open up about my journey with finding (or not finding) a niche in my business over the past 9 years as an entrepreneur.

I know so many of you are struggling with the pressure to pick a narrow niche and stick to it. You're being told that you need to have a very specific ideal client avatar - down to the color of their hair and their coffee order.

But what if I told you that approach doesn't have to be the way?

In this episode, I share how I've built a multi-million dollar business without ever picking a true niche.

Instead, I use a framework I call the "Power of Three" to give myself the creative freedom to serve a wide variety of people.

The key insights I share include:

• Why you don't have to be a "problem solver" to build a successful business

• How to identify the 3 core topics you love to talk about

• Determining the 3 "old versions" of yourself that you're here to help

• Allowing yourself the flexibility to expand and evolve your offerings over time

If you're feeling boxed in by the idea of having to pick one niche, this episode will be a game-changer for you. It was a huge aha moment for me, and I'm so excited to share these teachings with you.

For my 3-hour training all around niche, click HERE!

For my 3-hour training all around designing your dream course suite (including a live Power of 3 and course creation demo), click HERE!

For all other offerings, click HERE!