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Using the Four Buckets of Sales Enablement to Get Results with Maryanne McWhirter
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In this episode, we’re talking about how to get real results by utilizing all four buckets of sales enablement: strategy, content, technology, and training.
You’ll hear us ask questions like, what are the key components of sales enablement? What problems or needs are people trying to solve when implementing a sales enablement initiative? And what are the benefits of having a solid sales enablement strategy in place?
Joining Dani to break it all down is our own Maryanne McWhirter.
Maryanne brings so many amazing points to the table, like:
- How great sales enablement helps make each stage of the sales process more efficient and effective
- Why great sales teams need sales playbooks
- And finally, how starting a solid sales enablement strategy doesn’t have to be complicated. You just need to start.
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