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Cracking the Code of B2B Thought Leadership with Bill Sherman

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Manage episode 373100569 series 3331318
Sisällön tarjoaa LeadG2. LeadG2 tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

In this episode, we're breaking down the many ways in which thought leadership can play an important role in maximizing your B2B sales efforts.
Here we tackle questions like: What exactly is thought leadership and why does it matter in B2B sales? Who is it for? How can sellers be incorporating thought leadership into their own strategy, as well as into different parts of the sales process? How do you go about measuring the ROI of thought leadership?
Joining Dani to answer those questions and more, is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage.
Bill makes some great points, such as:

  • How true thought leadership begins with a provocative idea that starts a conversation
  • What initial steps you can take to get started right away
  • And, finally, how your own thought leadership can be one of the few sustainable advantages that you can have as a seller

Links:
Bill Sherman
Leveraging Thought Leadership Podcast
Dani Buckley
LeadG2

  continue reading

44 jaksoa

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iconJaa
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 26, 2024 06:13 (5M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 373100569 series 3331318
Sisällön tarjoaa LeadG2. LeadG2 tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

In this episode, we're breaking down the many ways in which thought leadership can play an important role in maximizing your B2B sales efforts.
Here we tackle questions like: What exactly is thought leadership and why does it matter in B2B sales? Who is it for? How can sellers be incorporating thought leadership into their own strategy, as well as into different parts of the sales process? How do you go about measuring the ROI of thought leadership?
Joining Dani to answer those questions and more, is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage.
Bill makes some great points, such as:

  • How true thought leadership begins with a provocative idea that starts a conversation
  • What initial steps you can take to get started right away
  • And, finally, how your own thought leadership can be one of the few sustainable advantages that you can have as a seller

Links:
Bill Sherman
Leveraging Thought Leadership Podcast
Dani Buckley
LeadG2

  continue reading

44 jaksoa

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