5 Branding Strategies for Gyms Targeting the Over-50 Market

The Optimal Aging Podcast

Could targeting the over-50 demographic unlock unprecedented growth for your fitness business? Listen to Jay Croft of Prime Fit Content as he reveals five essential strategies to make your fitness brand stand out in a crowded market. Drawing from his recent presentation at the Functional Aging Summit, Jay delves into the challenges of feeling invisible in the fitness industry and how understanding your brand essence can be a game-changer. Learn how to clarify your identity and purpose, boldly communicate your message, and utilize multiple channels to engage your audience continuously.
Jay also highlights the immense economic potential of focusing on consumers over 50, who control the majority of consumer spending and household wealth. By tailoring your services to meet the specific needs of this influential demographic, your fitness business can thrive. Discover actionable strategies to educate your audience on relevant health topics, ensuring you not only attract but retain loyal clients for the long haul. Tune in for valuable insights that can transform your approach and help you tap into this lucrative market, setting your fitness business on a path to success.
Online Resources
Marbles Brain Body Fitness
Cody Sipe on LinkedIn
Prime Fit Content – Engage the over-50 market

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1. Standing Out in Fitness Market (00:00:00)

2. Targeting the Over 50 Market (00:05:10)