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Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva
Manage episode 304493474 series 2815424
What makes your messaging stand out from competitors isn’t the simple task of stringing together a lovely sequence of words and putting pen to paper - it’s the constant evolution and iteration, rooted in testing and market research, that ultimately sets your marketing apart. In order to know how to reach your target audience, you’re going to have to get customer insights and collect the data and feedback necessary to prove why your product is valuable, how it differs from others on the market, and what language best resonates with your customer.
90 jaksoa
Manage episode 304493474 series 2815424
What makes your messaging stand out from competitors isn’t the simple task of stringing together a lovely sequence of words and putting pen to paper - it’s the constant evolution and iteration, rooted in testing and market research, that ultimately sets your marketing apart. In order to know how to reach your target audience, you’re going to have to get customer insights and collect the data and feedback necessary to prove why your product is valuable, how it differs from others on the market, and what language best resonates with your customer.
90 jaksoa
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×1 Clari VP, Brand, Content and Product Marketing, Julien Sauvage on Growth Product Marketing Career Path and Product Launches 22:30
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