270 - Dr. Franson Talks Business, Investing and Money with Mark Murphy

The Remarkable CEO for Chiropractors

Listen in on a hardcore business conversation w Dr. Stephen Franson and business savant and author, Mark Murphy:

• The business of running a business
• Adding value as your Modus Operandi
• When to hold and when to sell your business
• And countless other business truths and insights!

Episode Highlights

00:58 - Introduction of Mark Murphy, author of "The Ultimate Investment," and how they met through the Ultimate Achievers Club (UAC).

02:46 - The importance of measuring business growth by the impact on patients rather than just revenue or patient numbers.

03:40 - The concept of separating the practice from the business, noting that chiropractors often use these terms interchangeably.

05:37 - The three ways to create wealth: investing in a business or operating company, investing in real estate, and financing deals.

09:50 - The importance of having cash confidence and the ability to make long-term plays during tough times.

12:38 - Investing in oneself and one's business to achieve a robust return on investment.

14:53 - Having a team of experts to support the business, including accountants, lawyers, and financial advisors.

16:12 - Leveraging the strengths of a team to free up time and energy for the business owner.

20:17 - The importance of having a high-trust relationship with team members and the ability to provide honest feedback.

27:37 - The need for emotional preparedness to sell a business and the importance of having something to do after retirement that is fulfilling.

36:07 - Recognizing failure as part of the journey to success and learning from mistakes.

40:04 - Seeing people at their highest potential and lifting them up to believe in themselves.

42:33 - The ability to turn problems into opportunities and the importance of being able to handle adversity with grace.
43:36 - The importance of being consistent and grounded as a leader, especially during challenging times.

47:12 - Dr. Chris sits down with Success Partner, Dr. Jeff Langmaid of Spark, to dive into an often-missed goldmine: inactive patients who already know, like, and trust their chiropractor. Dr. Jeff introduces "Spark," a game-changing initiative that blends cutting-edge technology with smart, targeted messaging to seamlessly automate patient reactivations. Unlike traditional marketing, Spark’s pay-per-performance model ensures chiropractors only invest when patients actually return, providing an ethical, results-driven approach to reigniting old connections and sparking new growth from within their existing patient base.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about Spark please visit:https://sparkpatients.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business