Making Good Use of Your Isolation, Pt. 2 - SMS095

The Savvy Musician Show

Part 2 of “Making Good Use of Your Isolation” gives you more pro tips on what you can be doing right now at home to expand your music business. With so many people at home and online, this is such a great opportunity for you to provide people with some normalcy while building relationships and increasing your sales.

In this episode, Leah and C.J. discuss what you can be doing to reach more people and how to do it as effectively as possible.

Key Points From This Episode:

• Selling music vs. selling anything else online
• Short-term vs. long-term fan building tactics
• Optimizing your online store
• Incremental long-term profits
• Nurture emails
• Spam email trigger words
• Online concerts
• A different approach to merchandise
• Seizing this opportunity with people at home and online
• Being an encouragement to others right now

Tweetables:

“Something that screams unprofessional is one product page is using one font and one formatting and whatever and the next product page is a completely different font, different size, different color, different style images, different everything.” - @LEAHthemusic [0:21:30]

“Your goal is to just bump that little percentage up half a point at a time. Just continuing until you’re getting a really good take rate on that upsell. So, the devil’s in the details on those numbers, you don’t go for big numbers.” - @LEAHthemusic [0:25:59]

“The way to optimize it (your email), first of all, take a look at your open rates and take a look at your click-through rates. That’s really the starting point, when I’m looking to improve it, that’s the first thing.” - @LEAHthemusic [0:27:13]

“Usually the subject line just needs to be changed, we need to try something else. Sometimes certain trigger words will end up in the spam, will cause your email to end up in the spam.” - @LEAHthemusic [0:27:29]

“Sometimes the right shirt or thing to have is one that says something about the person wearing it.” - @metalmotivation [0:31:14]

“So many people are home, they’re online, they’re bored, you have the opportunity of a lifetime to capture their attention.” - @LEAHthemusic [0:33:17]

“Take advantage of this time to be encouraging. It’s not just about you going on to play, it’s about you talking to them, too.” - @metalmotivation [0:33:52]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com

Sam Morrisson (TOM Student) — https://www.facebook.com/SamMorrisonBand/

Book a Call With Us — http://www.CallSMA.com