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Sisällön tarjoaa ETHERCYCLE LLC, Kurt Elster, and Paul Reda. ETHERCYCLE LLC, Kurt Elster, and Paul Reda tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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How This Athlete Built a $10M Sock Brand

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Manage episode 458359296 series 1402157
Sisällön tarjoaa ETHERCYCLE LLC, Kurt Elster, and Paul Reda. ETHERCYCLE LLC, Kurt Elster, and Paul Reda tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

"I wanted to create a product that could be the yoga pant for the foot."

Rob Fraser, former pro cyclist and the founder of Outway, believes socks should do more than cover your feet. Drawing from his background in sport, Fraser has crafted a brand that blends durability with everyday style. In this episode, he shares the unlikely story of how a thousand-dollar loan sparked a $10 million business, tapping into the potential of a $50 billion market. What follows is a lesson in resilience, as Fraser discusses growth, innovation, and the quest to make socks worthy of serious consumer loyalty.

Links:

  • Rob Fraser – Founder of Outway, former pro cyclist and Canadian national team member
  • Outway – Rob Fraser's sock brand
  • Shopify – Platform Outway uses for their e-commerce site
  • Shopify Bundles App – Used by Outway for product bundling

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Help the show

What's Kurt up to?

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508 jaksoa

Artwork
iconJaa
 
Manage episode 458359296 series 1402157
Sisällön tarjoaa ETHERCYCLE LLC, Kurt Elster, and Paul Reda. ETHERCYCLE LLC, Kurt Elster, and Paul Reda tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

"I wanted to create a product that could be the yoga pant for the foot."

Rob Fraser, former pro cyclist and the founder of Outway, believes socks should do more than cover your feet. Drawing from his background in sport, Fraser has crafted a brand that blends durability with everyday style. In this episode, he shares the unlikely story of how a thousand-dollar loan sparked a $10 million business, tapping into the potential of a $50 billion market. What follows is a lesson in resilience, as Fraser discusses growth, innovation, and the quest to make socks worthy of serious consumer loyalty.

Links:

  • Rob Fraser – Founder of Outway, former pro cyclist and Canadian national team member
  • Outway – Rob Fraser's sock brand
  • Shopify – Platform Outway uses for their e-commerce site
  • Shopify Bundles App – Used by Outway for product bundling

Sponsors

Help the show

What's Kurt up to?

Never miss an episode

  continue reading

508 jaksoa

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