Simon Ford Founder of Ford's Gin The How and Why he Created it for Bartenders

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📢I talk🎙️with Simon Ford 🎇 CoFounder of Ford's Gin 😋🍸✨ 👏
Happy 12th Birthday today, February, 29th, 2024!! Ford's Gin and I both turn 12! :)

Simon shares the story of how the gin was created, from the initial idea on a napkin to the final recipe. The journey took two and a half years of product development, testing different botanicals and refining the flavors. 😋🎉
The gin is a London Dry Gin 🍸that is designed to work well in mixed drinks and cocktails. The recipe includes nine botanicals, with juniper as the backbone and other ingredients like coriander, angelica, cassia, grapefruit, lemon,🍋 orange, 🍊jasmine flower, and oris. 😋 😀 😁🎇👏 🌿
The goal was to create a gin that could be a versatile and reliable choice for bartenders and consumers alike. In this part of the conversation, Simon discusses the process of creating the perfect gin recipe and the importance of taste and flavor.
He also shares his favorite cocktails to make with ginger gin and the impact of adding water to gin. Simon talks about the complexity of gin flavors and the rise of gin in the UK.🎇👏
Simon shares his journey from working in wine shops to discovering cocktail culture and transitioning to a marketing role in the spirits industry. He highlights the importance of mentors and inspirations in his career and the impact they have had on his professional growth.
Simon also discusses the pain points in the industry, such as the lack of support for hospitality workers, and the positive outlook for the future, including the evolution of hospitality and the increasing open-mindedness in the industry. He shares his passion for travel and experiencing different cultures, as well as his love for live music and living in Nashville, TN.
Brown Forman 🥃 Acquired Ford's Gin in June 2019 through their purchase of The 86 Company.

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1. Where Are You Calling From? (00:01:16)

2. Let's Jump Right Into the Brand! (00:07:13)

3. Ford's Gin Creation Timeline (00:08:37)

4. Various Gin Cocktails (00:10:40)

5. How Long From "Napkin night" to Bottle for Sale? (00:19:10)

6. "Easter Eggs" on the Label (00:21:26)

7. How the Gin is Made (00:24:20)

8. Perfecting the Gin Recipe (00:34:54)

9. Tasting Ford's Gin (00:45:48)

10. Where Were You Born? (01:13:01)

11. First Job in Wine Shop (01:13:53)

12. Job in Marketing (01:21:08)

13. Mentors (01:23:48)

14. Resources (01:28:54)

15. Pain Points (01:35:05)

16. Passions Outside of Work (01:47:39)