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Sam Anderson, Jessie Ott, and Heather Ransom discuss the growing importance of the No & Lo space in the beverage industry.
We explore the shift in consumer attitudes towards mindful drinking and the rise of initiatives like Dry January. The conversation highlights the need for hospitality venues and big brands to respond to this sea change and provide inclusive options for non-drinkers.
We also discuss the potential threat from big soda companies entering the No & Lo market. They emphasize the importance of creating experiences and differentiating craft beer to stay relevant in a crowded market.

Overall, the conversation explores the opportunities and challenges in the evolving beverage industry. The conversation explores various aspects of the No & Lo (No and Low Alcohol) movement and its impact on the wine industry. It delves into the future of wine, the challenges of creating non-alcoholic red wine, and the changing experience of drinking.
The conversation also discusses the need for restaurants to adapt to customer preferences and the rise of THC cocktails. Additionally, it highlights the competition from cannabis companies and the importance of building a network and community in the startup world. The conversation concludes with reflections on the personal journey and wishes for the new year.
January 11th, 2024 Happy Hour Happy for All Crawl!

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1. Introduction and Connection (00:00:00)

2. Introductions and Purpose of the Conversation (00:01:34)

3. The Growing Importance of the NOLO Space (00:03:23)

4. Creating a Community for Startups (00:05:55)

5. The Sea Change in the Beverage Industry (00:07:42)

6. The Shift in Consumer Attitudes (00:09:32)

7. The Rise of Dry January and Beyond (00:11:14)

8. The Implications for Hospitality Venues (00:13:00)

9. The Response of Big Brands and Potential Acquisitions (00:15:03)

10. Enhancing the Consumer Experience (00:17:28)

11. The Potential Threat from Big Soda (00:19:14)

12. Capturing the Mindful Drinker (00:21:39)

13. The Role of the Designated Driver (00:23:07)

14. The Importance of Education and Marketing (00:24:14)

15. Creating Instagrammable Moments (00:27:09)

16. The Cyclical Nature of Craft Beer (00:29:18)

17. Differentiating Craft Beer and Adapting to Change (00:32:41)

18. The Impact of THC Products on Craft Beer (00:35:09)

19. The Need for Craft Beer to Pivot and Respond (00:37:36)

20. The Battle for Shelf Space (00:39:49)

21. The Importance of Having a Hook (00:41:09)

22. Personal Reasons for Choosing Non-Alcoholic Wine (00:42:12)

23. The Future of Wine (00:42:31)

24. Exploring NA Wines (00:44:19)

25. Challenges of Creating Non-Alcoholic Red Wine (00:45:21)

26. NOLO as a Complement, Not a Replacement (00:46:19)

27. The Changing Experience of Drinking (00:47:19)

28. Adapting to Customer Preferences (00:48:15)

29. The Rise of THC Cocktails (00:49:26)

30. Competition from Cannabis Companies (00:51:18)

31. Building a Network and Creating Opportunities (00:53:08)

32. The Importance of Feedback and Community (00:54:47)

33. The Journey and Personal Growth (00:58:28)

34. Closing Remarks and New Year Wishes (00:59:04)