Frank Fratello – Applying TLU Vegas Lessons to Secure $2.12 Million Verdict

Trial Lawyers University

On a recent Saturday in October, Frank Fratello of Farah & Farah took the red-eye from TLU Vegas back to Jacksonville, Florida. On Monday, jury selection began in his pain management trial. On Thursday, the jury returned a $2.12 million verdict for his client. Tune in as Frank tells Dan Ambrose, TLU Vegas founder and show host, how lessons from instructors such as jury consultant Sari de la Motte, trial consultant Jesse Wilson, and leading PI trial lawyer Ben Rabinowitz helped drive his victory.

Check out these upcoming opportunities in the TLU portfolio: November 28, case analysis of Frank Fratello’s $2.12 million jury verdict; December 4-7, Dave Clark’s “Dark Arts Trial Craft” bootcamp; March 5-8, 2025, Joe Fried’s four-day bootcamp on trucking cases; April 1-5, 2025, Sach Oliver’s depositions bootcamp; October 29-November 1, 2025, TLU Vegas.

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Episode Snapshot

• Out of the Gate: As a second year, Frank attended a trial and wrote the response to the defendant's new trial motion after the verdict; the judge agreed with his arguments.
• First Five: After law school, Frank’s first job was searching a database for plaintiffs who would have cases in the Engle class action tobacco litigation.
• “Invaluable” Experience: For 16 months, Frank worked for an insurance defense firm, where he learned how “the other side saw cases.”
• TLU Bootcamp: Frank took two key takeaways from attending the TLU Bootcamp in 2022: “Practice makes perfect” and “Trial was a lot more about connecting than anything I had thought about before.”
• “Crazy Decision”: Why attend TLU Vegas immediately before a jury trial? Frank told his boss: “I’m going to use this stuff. Nothing risked, nothing gained.”
• Conveying Constant Pain: The big issue in Franks’ rear-end collision case was conveying that his client, while appearing “100 percent,” was actually living in constant pain.
• Lessons in Jury Selection: Just days after TLU Vegas, Frank used strategies from Sari de la Motte’s workshop to help pick his jury..
• Victim-to-Victor: Frank leveraged Jesse Wilson’s “Victim-to-Victor” approach to frame his case, and it resonated with the jury.

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