Episode 50: The Expat Toolkit: From Passion to Profession: The Binary Style Story

Truly Expat Podcast

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Binary Style: Merging Architecture and Art in Singapore

In this episode of the Truly Expat Podcast, cohosts Rachel and Paula interview Santhi and Sari Tunas, the twin sisters behind Binary Style. The architects-turned-entrepreneurs discuss their journey from Indonesia to Singapore, their educational background in architecture, and the inspiration behind their vibrant prints and square scarves that celebrate Singapore's heritage and culture. They delve into their business evolution, starting from working at a dining table to collaborating with prominent brands like Singapore Airlines and the National Heritage Board. The sisters also share their experience in balancing creativity with business, the dynamics of working together, and their future plans for Binary Style.

00:00 Introduction to Truly Expat Podcast

00:04 Meet the Founders of BinaryStyle

00:46 Journey to Singapore

01:54 Life in Europe and Return to Asia

06:21 The Birth of BinaryStyle

07:39 From Architecture to Fashion

14:26 Collaborations and Achievements

19:54 Advice for Aspiring Entrepreneurs

20:46 Balancing Personal and Professional Goals

21:32 Working as Sisters: The Dynamics

22:12 Discovering Roles and Strengths

24:37 Future Plans for BinaryStyle

28:18 Expanding Product Lines and Market Reach

29:16 The Story Behind the New Shop

32:24 Collaborations and Community Engagement

34:04 Versatile Products and Customer Preferences

39:28 Where to Find BinaryStyle Products

40:29 Final Thoughts and Appreciation

Get in touch with the Binary Style Twins!

• Website: Www.binarystyle.co
• Instagram: @binarystyle
• Facebook: @binarystyle

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