))
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
…
continue reading
1
4: AI and ML in Marketing - Myths and Facts
24:11
24:11
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
24:11
Have you been thinking about AI and ML in Marketing? Then this is the episode for you. I talk about the basics, what are the differences in AI and ML, some myths, some facts such as what are the real applications in marketing and read a few lines of an essay written by an AI language generator! I also talk about some news in the area of Headless Co…
…
continue reading
1
3. The "Messy Middle" of Purchase Decisions
14:36
14:36
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
14:36
Last week Google released a report called "Decoding Decisions: Making Sense of the Messy Middle". It's about understanding the complexities of the customer journey, studying purchase decision behaviour across 31 categories, at a time when e-commerce is growing as a result of COVID-19. If you didn’t read the 100 page report, worry not! I did and tha…
…
continue reading
You must have seen that meme: Who led the digital transformation of your company – CEO – CTO – Covid19. Well, there’s an important C that’s missing and that’s what I am talking about in this episode. If your organisation has people operating in silos or if you do not instill digital fluency in all departments, any transformation exercise is not goi…
…
continue reading
Hi and welcome to the CX For CXOs Show. How do you as a CXO keep track of all that’s going on in the world of Marketing and Customer Experience? Digital Transformation, Data, MarTech - there's a lot to keep track. That’s where I come in. In this weekly show, I talk about emerging themes and practical solutions around CX. I am a Digital and Customer…
…
continue reading
