Welcome to the Shut Up and Choose podcast, where we cut through the noise of fad diets, quick fixes, shots, pills, and even the gym. Hosted by Jonathan Ressler, who shares his personal journey of losing 140+ pounds, this podcast dives into the hard truth: being fat is a choice, and just like that, you can choose to lose the weight. If you’re tired of gimmicks, quick-fix scams, and endless excuses, it’s time to make smart, sustainable choices and take control of your health. Tune in for no-no ...
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Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential. Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category. Hosted by Eric Ressler, Founder & Creative Director of C ...
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Sorry...There Are No Trophies For Weight Loss
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Send us a text Weight isn't something that just happens to us; it's a result of the choices we make every single day. On 'Shut Up and Choose,' I, Jonathan Ressler, confront the participation trophy mentality head-on and challenge the myths that often cloud our understanding of weight loss. Life is full of stress and the temptation of junk food, but…
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When (and How) to Take Big Risks
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24:13
The social impact sector isn’t known for being very risky. In fact, it’s often quite the opposite. Too many orgs play it safe, afraid of over-scrutinization (the double standard is real here) and hoping to protect their mission and resources. But here’s the thing — sometimes the most dangerous thing is playing it too safe. In this episode, Jonathan…
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The Caveman Diet is So 10,000 B.C. – Why You Don’t Need to Eat Like a Neanderthal to Lose Weight
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Send us a text Cut through the noise of fad diets with us as we share a bold truth: extreme diets like the paleo promise rapid results but often lead to unsustainable and socially isolating eating habits. Listen to my personal journey where I initially lost 86 pounds on the paleo diet, only to face the challenges of weight regain and the impractica…
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When Your Purpose Becomes a Problem
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22:24
Is your organization's purpose secretly undermining its impact? In our latest episode of Designing Tomorrow, Jonathan and Eric tackle a provocative question: When does your purpose become a problem? We explore the hidden mistakes that can trap even the most well-intentioned social impact organizations, including: • Relying on wishful thinking inste…
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7 Ways To Cut Calories Without Any Extra Effort: Do This Now!
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31:48
Send us a text Losing weight doesn't have to mean saying goodbye to your favorite foods. Imagine shedding 130 pounds without ever stepping foot in a gym or swearing off pizza and burgers. That’s the reality we explore today, as I share my own story of transformation through small, sustainable changes. Forget the diet industry's booming noise; it's …
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Brand Building is Hard to Measure. Here’s How You Do It
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29:07
Struggling to measure the impact of your branding and marketing efforts? You're not alone. Ironically, the more analytics tools we have to measure the success of our marketing efforts, the harder it seems to know what’s actually working. This is especially true of broader brand marketing efforts, which are harder to measure and don’t play nice with…
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Quit Daydreaming About Results: Why Being Present is the Real Secret to Weight Loss
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Send us a text Can mindfulness truly transform your weight loss journey? Discover the power of being present with Jonathan Ressler on this episode of "Shut Up and Choose," where we explore how mindfulness can revolutionize your approach to health and wellness. Unearth the secrets behind mindful eating, from savoring every bite to tuning into your b…
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Justifying the Investment in Brand Building
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20:07
Branding/marketing isn’t going to do anything for your org…if you can’t fund it in the first place. Unfortunately, justifying the investment in this work — both money AND capacity — for social impact orgs doesn’t come as easily as it might for other sectors. And right now everyone is still stuck in the “do more with less” mentality. Here’s how to m…
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Master the Art of Small Wins: Transform Your Health and Career
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Send us a text I lost over 140 pounds while managing a demanding executive career, and in this episode, I reveal how you can prioritize your health without sacrificing your professional success. Forget waiting for the 'perfect time'—it's all about making small, smart choices amidst the chaos of a busy life. We'll dismantle the common excuses like b…
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Why Social Impact Brands Under Invest in Brand and Marketing
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19:46
Social impact orgs aren’t known for being great at branding and marketing. But it's NOT just about limited resources — there's a deeper story here. There’s some big obstacles in the way, like: → The "overhead myth" that just won't die (KILL IT WITH FIRE) → A false dichotomy between choosing to invest in fundraising OR marketing (you need both) → Th…
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It’s Called a Calorie Deficit, Dummy: The Real Secret to Weight Loss
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Send us a text Unlock the secret to sustainable weight loss without the hype! Discover the unfiltered truth about creating a calorie deficit, the only scientifically proven method to shed pounds and keep them off. We'll cut through the misleading noise of miracle diets and special supplements, breaking weight loss down to its simplest form: consumi…
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Cosmetic vs. Strategic Branding
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Branding is about far more than just slick, eye-catching aesthetics. What truly transforms an organization is a brand built on vision and strategy. Without a clear strategy, positioning, and messaging, the aesthetic elements like logos, fonts, and colors won’t do anything to create lasting impact. Branding goes beyond visuals. It’s about aligning e…
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The Hidden Calorie Trap: Why Your 1,500 Calorie Diet Isn't Working!
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Send us a text Ever wondered why your weight loss efforts seem to hit a wall even though you're sticking to a 1,500 calorie diet? Join us as we reveal the hard truths and common misconceptions that the diet industry doesn't want you to know. Discover why a genuine calorie deficit is the backbone of effective weight loss and how sneaky sources of ca…
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How to Get Your Social Impact Flywheel Turning
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Do you ever feel like you’re just STUCK? Like no matter what you try or how hard you work you just can’t seem to get traction? We’ve all been there before, and it’s NOT a fun space to be in. Here’s the thing: there are going to be sticking points in your social impact journey. That’s pretty much guaranteed. What worked on day 1 — or year 1 — won’t …
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Fat Culture Is Killing You: The Truth About Health and Self-Love
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Send us a text What if the fat acceptance movement is actually harming your health rather than helping it? Join us on "Shut Up and Choose" as we explore the controversial issues surrounding fat culture and its impact on well-being. We unravel the myths that promote unhealthy habits under the guise of self-love and body positivity, and discuss the i…
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Are You Using Your Power or Giving it Away?
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21:37
Far too many social impact orgs are giving their power away — and they don’t even know they’re doing it. There’s a fundamental tension in the social impact space. A tension between the generosity that powers this sector and the need for social impact brands to leverage their power so they can make a true impact. But when this healthy tension strays…
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The Rule of 4 - Four Bites to Freedom: Enjoy Your Favorite Foods Without Blowing Your Diet!
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Send us a text Ever wondered if you could enjoy your favorite foods without derailing your weight loss efforts? Join me, Jonathan Ressler, as we explore the transformative "Rule of Four"—a game-changing strategy that allows you to relish any food in moderation by stopping at just four bites. Discover how this approach can help you make smarter, sma…
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Core Values That Actually Work
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Core brand values aren’t just fluffy words you put on posters. But without the right approach, that’s all they’ll ever be. Core brand values — when done right — can be absolutely transformative for your organization’s culture, effectiveness, and impact. But you can’t just come up with 5 words that all start with the letter “R” and call it a day. So…
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Live First, Lose Later: The Weight Loss Secret No One Talks About
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Send us a text Ever wondered how you can lose weight without grueling workouts or fad diets? Imagine shedding over 140 pounds by simply embracing a balanced lifestyle. On this episode of "Shut Up and Choose," I, Jonathan Ressler, share my personal journey of transformation and show you how living fully, loving food without guilt, and making mindful…
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What Makes a Great Social Impact Marketing Team?
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What makes an EXCEPTIONAL social impact marketing team? Often, when we get this question from clients, they are trying to determine what ROLES to hire for. But that’s putting the cart before the horse. Instead, it’s best to think about the QUALITIES and CULTURE of a successful marketing philosophy for your brand. Because you can build a highly-skil…
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Live Life, Love Food, Lose Weight: Why Joy Beats Dieting for Sustainable Results
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Send us a text What if you could love every bite of food you eat and still lose weight? Discover how changing your relationship with food and yourself can lead to natural, sustainable weight loss in this episode of Shut Up and Choose. Join Jonathan Ressler as he shares his transformative philosophy of "Live Life, Love Food, and Lose Weight." Jonath…
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Test Your Niche with These 5 Questions
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There’s one thing the most successful social impact orgs get right, every time. They truly define and own a niche. Owning a niche as a social impact brand is probably one of the most important — but least understood — superpowers to further your mission. When we help our clients define and own a niche, they: ↳ More easily drive engagement and actio…
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Fitness Coaches Are All Frauds: Why They Don’t Know Weight Loss Like We Do!
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Send us a text Ever wonder why so many weight loss programs fail? Get ready to shatter some misconceptions as I, Jonathan Ressler, take you through the unfiltered truth about sustainable weight loss on this episode of "Shut Up and Choose." Having lost over 140 pounds myself without resorting to extreme measures, I know firsthand how small, smart ch…
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Embodying Your Brand in Real Life
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Your brand is not your logo. It’s not your fonts, or your colors, or your voice. It’s not your content. It’s not your mission. Your brand is: ↳ Whether you come through on the promises you make to your community ↳ The actions you take ↳ How your team shows up each and every day But what happens when you paint a picture of those values and promises,…
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Sustainable Weight Loss Unplugged: Embrace the Journey, Ditch the Race!
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Send us a text Ever felt like you’re sprinting through a marathon when it comes to weight loss? That’s because the traditional diet industry has set us up for failure with quick fixes and unrealistic promises. Join me as I cut through the bullshit and share my own rollercoaster ride through juice cleanses and the infamous cabbage diet. Learn from m…
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When You Should (and Shouldn’t) Rebrand
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You probably shouldn’t rebrand your social impact organization. Except, of course, when you really should. (wait, what?) Because when the conditions are right, a rebrand can be one of the most powerful ways to reach your mission faster. But how do you know when it’s the right time to invest in a rebrand? Let’s be real: a rebrand is a big swing move…
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The Harsh Truth: Your Choices Made You Fat – Only You Can Change That!
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Send us a text Imagine losing over 140 pounds without a single diet, pill, or gym session. Sounds impossible? It’s not. Join me, Jonathan Ressler, as I debunk the myths surrounding weight loss and share my personal journey of transformation in this eye-opening episode of 'Shut Up and Choose.' I reveal how small, smart decisions in your daily life c…
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A HUGE Designing Tomorrow Update
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In this bonus episode, we're kicking off Season 2 with a new co-host, Jonathan Hicken. Learn about Jonathan’s path to social impact, from being raised by peace corps parents in Venezuela to his current role as Executive Director at the Seymour Marine Discovery Center, a marine science museum. You can also learn a bit more about Eric's journey from …
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We’re back with Season 2 of Designing Tomorrow, and we’ve got an exciting update. This season, we’re joined by our new cohost, Jonathan Hicken. Jonathan has extensive experience as a leader in the social impact sector, and brings a practitioner’s point of view to the show as he tests Eric’s ideas about brand building and marketing, and introduces i…
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Find Your 'Why': The Secret Sauce to Staying on Track
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Send us a text Have you ever felt trapped in a cycle of restrictive dieting, only to find yourself back at square one? Join me on "Shut Up and Choose" as I share my journey of losing over 140 pounds by making small, smart choices instead of chasing the latest diet trends. This episode is all about breaking free from the obsession with the scale and…
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Cheat Days Are Bullsh*t: Why Balance Beats Binging for Real Weight Loss
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Send us a text Can cheat days completely derail your weight loss efforts? This episode of "Shut Up and Choose" tackles the controversial practice of cheat days, tearing down the notion that a once-a-week indulgence can be beneficial for everyone. Using The Rock's infamous cheat days as a case study, I argue that most of us can't afford to binge wit…
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Why Counting Calories Sucks!
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Send us a text What if everything you thought you knew about weight loss was wrong? Join me, Jonathan Ressler, on "Shut Up and Choose" as I dismantle the myths and misconceptions around dropping pounds. Drawing from my personal experience of shedding 135 pounds without fad diets, pills, or even setting foot in a gym, I reveal the real secrets behin…
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Cut the Crap: Exposing the Lies We Tell Ourselves About Weight Loss
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Send us a text Can you really be "fat but healthy"? Spoiler alert: No, and we're breaking down why on today's episode of "Shut Up and Choose." Join me, Jonathan Ressler, as I share my raw, unfiltered journey of losing 135 pounds without any magic pills, gym memberships, or trendy diets. With candid discussions and a no-nonsense approach, we cut thr…
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Whale Sighting Alert: Fat Beach Days Popping Up Across The US - Gimme A Break!
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Send us a text Losing weight isn't as tough as you've been led to believe. Cut through the noise as we dismantle the myths and excuses that keep you from your health goals. Join me, Jonathan Ressler, as we get brutally honest about what it takes to achieve sustainable weight loss. In this episode, we critique the quick-fix diets and gimmicks that p…
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Shut Up About Weight Loss Being Hard - It's Easy!
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Send us a text Ever wondered why the simplest weight loss methods often seem the hardest to stick to? Join me, Jonathan Ressler, as I share my no-nonsense journey of shedding over 130 pounds without the extremes of crash diets or grueling workouts. Learn why understanding the difference between "easy" and "simple" can transform your approach to wei…
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Questions About My Journey That Were Generated by AI - Very Cool Stuff!
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Send us a text Can you truly transform your life by making small, smart choices? Join me, Jonathan Ressler, on "Shut Up and Choose" as I reveal how I lost over 135 pounds without extreme diets or grueling exercise routines. Inspired by my friend Pete and the power of AI, I created a ChatGPT chatbot that speaks in my tone, offering personalized insi…
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10 Things About Weight Loss You Need To Shut Up About!
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Send us a text Are you tired of the endless cycle of yo-yo dieting and quick fixes that never seem to work? Look no further! In this no-nonsense episode of Shut Up and Choose, host Jonathan Ressler, who has successfully shed over 130 pounds, cuts through the nonsense and gets real about weight loss and life changes. Jonathan emphasizes that while l…
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Send us a text Struggling with weight loss? Fed up with miracle diets and excuses? Get ready for a reality check with Jonathan Ressler on Shut Up and Choose. This episode is a no-nonsense, brutally honest PSA for those tired of playing the victim card when it comes to their weight. Jonathan doesn't sugarcoat it—your current state is a direct result…
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From Diet Myths to Balanced Choices: A New Approach
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Send us a text Breaking the 280-pound barrier and hitting a new personal milestone has fueled our latest episode of "Shut Up and Choose." With over 900 downloads on our chat with Dr. Debbie Rosen, we're back to address your burning questions and concerns about weight loss drugs like Ozempic. Ever wondered if these medications are just another fleet…
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Dr. Debbie Rosen Explains How My Method Is Backed By Science...Even If I Didn't Know It When I Began This Journey!
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Send us a text Hey health warriors, Jonathan Ressler here, along with the phenomenal Dr. Debbie Rosen, diving headfirst into the real-world battle of weight loss and lifestyle transformations. Shedding a whopping 130 pounds wasn't just about changing what I ate; it was a mental marathon. Together, we're tearing down myths and exposing the raw truth…
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Today’s episode is going to be a little different. Because this is the last episode in our first season of Designing Tomorrow. Today, we’re not going to introduce any new concepts or strategies. Instead, we’re going to challenge you. If you follow the the playbook we outlined over the course of Season One in Designing Tomorrow — truly, actually emb…
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Uncovering the Hidden Costs of Obesity: My Journey through the 'Fat Tax'
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Send us a text They say the truth will set you free, but first, it might just ruffle some feathers. Join me, Jonathan Ressler, as I strip down the uncomfortable realities of obesity and the hidden costs that come with it—what I call the 'fat tax.' This isn't your typical weight loss pep talk; it's an unflinching examination of the toll excess pound…
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Exposing the Illusion: Why Real Weight Loss Goes Beyond Quick-Fix Drugs
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Send us a text Shedding a monumental 130+ pounds was no miracle feat for me, Jonathan Ressler, but a testament to the power of sustainable lifestyle choices over fleeting drug-induced weight loss. Tune in to a gripping tell-all that exposes the weight loss drug industry's empty promises and spotlights the gritty truth behind popular drugs like Ozem…
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Stop Chasing Revenue. Learn to ATTRACT it Instead.
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21:04
Is your social impact brand attracting enough revenue to power your mission and build a healthy, sustainable organization? Or do you feel like you’re constantly chasing donors and customers just to keep the lights on? Chances are, the second scenario hits closer to home. If so, you’re not alone. Because the social impact sector has a revenue proble…
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Desire Over Discipline: The Joyful Path to Sustainable Weight Loss
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Send us a text Discipline versus desire, the perennial showdown in the quest for weight loss, gets thoroughly dissected in our latest heart-to-heart. Forget what you've heard about the iron will of discipline being your sole savior; I'm Jonathan Ressler and I am here to flip the script and spotlight desire as the unsung hero for achieving lasting c…
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How to Build a Community People Will ACTUALLY Join
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20:24
Is community in decline, or is the way we’re participating just changing? The data and statistics, as always, are messy. And there’s valid opinions and arguments supporting different trends here. But whether or not community-engagement is in decline, our relationships with community is going through a rapid transformation. And as a social impact br…
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Send us a text Ever felt like the scale was the enemy on your health journey? I've been there, but after shedding 130 pounds, I discovered the true secret isn't in the numbers—it's in the power of choice. Join me, Jonathan Ressler, as I share my raw and unfiltered weight loss story, not with diets or pills, but by transforming small, smart choices …
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Create LESS Content to Get Better Results
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What if we told you that there is a way to work smarter, not harder, with your content strategy that can help you get the absolute most out of each piece of content and idea that you come up with? Whether you’re just getting started on your content creation journey or if you’re a seasoned content creator with established workflows and formats, the …
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How Small Smart Choices Will Change Your Life
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Send us a text In this episode, Jonathan Ressler talks about how to make small, smart choices that will transform your life, Whether you have 10 or 100 pounds to lose, learn how to lose weight all while eating whatever you choose Get my video course Live Life- Love Food - Lose Weight Get it HereKirjoittanut Jonathan Ressler
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Why No One Cares About Your Content (And How to Fix It)
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Are you tired of putting time and energy into creating content that just doesn’t get meaningful engagement from your community? We’ve all been there. You’re proud of your hard work and effort. A feeling of excitement rushes over you as you hit “post” or “publish.” This one’s going places, you just know it. Only, it doesn’t. It flops. Or maybe a few…
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