The Flow State Podcast, brought to you by Marea, is all about finding balance in your everyday life. We dive into topics around women's health and wellness from menstrual health to mental health.
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Each week Stephanie & Matt chat with operators and experts in retention and community in order to leverage Conversational Commerce for happier customers, more repeat purchasers, and a more sustainable business. Season 1 is proudly sponsored by Postscript.io, a leading SMS platform for growing Shopify stores. 30 Day Free Trial Link for Postscript: https://postscript.grsm.io/conversationalcommerce
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100% unfiltered, tactical Retention advice for eCommerce and DTC brands from those who have "been there, and done that." We help you serve & maintain your current customers you spent so much money on acquiring with paid ads to increase lifetime value and customer satisfaction.
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DTC WTF is a podcast by Uppercase Brands that delves into the biggest challenges that successful eCom founders have ever experienced (and most importantly the lessons learned). Unlike other startup podcasts, we resent revisionist history and don’t shy away from the blunders that helped define founders and the brands they’ve built. We talk about what led to these potentially company ending events, the aftermath, how they were overcome and what was learned. It's our hope that entrepreneurs old ...
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008: How Hexclad Drove Repeat Orders through Email, SMS, and Other Channels w/ Connor Rolain
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- HexClad drives repeat orders and revenue through email, SMS, and other retention channels. Key tactics include education about products, innovation by frequently releasing new products, sales/promotions, post-purchase upsells/cross-sells, and optimizing core retention automation. - They use their community "Cooking with HexClad" on Facebook for e…
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S4E10: Empowering Strength: A Journey of Self-Discovery and Confidence with Tara Laferrara
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** Have you ever felt trapped in a toxic environment, battling your own body image demons? In today's episode, we're joined by the incredible Tara Laferrara, a fitness coach an…
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S4E09: Muscle-Centric Medicine: Unlocking the Path to Longevity with Dr. Gabrielle Lyon
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Are you curious about the role of nutrition and exercise in building a stronger, healthier body? Have you ever wondered how muscle health impacts overall wellness and disease prevention? If so, you're in for a treat. Join us as we sit down with Dr. Gabrielle Lyon, a renowned expert in muscle-centric medicine, to explore the fascinating connection b…
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S4E08: Reframing Meditation Into An Approachable Tool for Reducing Stress and Building Your Relationship with You with Hanna Finissi
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** Eager to explore the transformative realm of inner balance and well-being? We've got an episode that's not just about finding your flow but about the profound influence of m…
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S4E07: LIFE UPDATE & Community Q&A | Living Consciously, Period Flu, Functional Lab Testing & Emotional Intelligence
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** In today's episode, join Norah and Monica on an engaging Q&A session, unraveling a myriad of topics from healthcare frustrations to personal life transitions. They share the…
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S4E06: All Things Thyroid Issues, Hashimoto's & Medical Gaslighting with McCall McPherson
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In this episode, we invited McCall McPherson, a PA and founder of Modern Thyroid Clinic, to discuss thyroid health, sharing her personal journey and emphasizing the prevalence of thyroid issues, particularly among women. McCall highlights overlooked symptoms, challenges mainstream medicine's approach, and advocates for comprehensive lab panels. The…
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S4EP05: Missing Periods? All things Hypothalamic Amenorrhea and RED-S with Cynthia Donovan MS RDN
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In today's episode, discover invaluable insights into the journey of regaining your menstrual cycle and the often-overlooked factors affecting women's health. Join us in a candid conversation with Cynthia Donovan, a renowned nutritionist specializing in period recovery, as we delve into the timelines, challenges, and empowering stories surrounding …
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S4E04: Cycle Syncing Hot Takes with Dr. Alyssa Olenick
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** In this episode, Monica and Norah engage in a riveting conversation with Dr. Alyssa Olenick, a highly knowledgeable and empowering voice in the realm of fitness, nutrition, …
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S4E03: Luteal Phase Defect, Stress’s Impact on Your Hormones and The Side Effects of Birth Control with Nicole Jardim
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** In this episode, we explore overlooked aspects of women's health beyond fertility, challenging societal norms. We share insights on women's well-being, emphasizing the cruci…
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S4E02: How to Track Your Menstrual Cycle
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** In this episode we review ways to track your menstrual cycle. Episode Highlights: What is the FAM How effective is tracking your cycle naturally as a form of birth control W…
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S4E01: What’s Wreaking Havoc on Your Hormones
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** Hey there, lovely listeners! We're back with a bang for Season 4 of your favorite wellness journey. In this episode, get ready to dive deep into the realm of holistic well-b…
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S3E10: Effective Communication in Relationships: Navigating Mental Health Conversations with Dr. Nevin
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In the past 3 months, our most popular article on the Marea website has been HOW TO: TALK TO YOUR PARTNER ABOUT MENTAL HEALTH & YOUR PERIOD. This article has resonated with many, especially within our PMDD community, sparking numerous direct messages from women seeking advice on how to effectively communicate their experiences to their partners. In…
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S3E9: Exploring The Womb Connection & Abdominal Massage with Hannah Krusenbaum
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Welcome back, Flow State Podcast listeners! We're excited to delve into a topic that might be new for some of you but holds immense potential for healing and connection. Today, we have a truly special episode in store as we are joined in person by Hannah Krusenbaum, a seasoned massage therapist with a unique focus on abdominal and womb therapy. Thi…
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S3E8: Awakening Your Inner Child with Liz Hayes
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In this episode, we are joined by the incredible Liz Hayes, known to many as "Miss Magic." Liz is an intuitive guide and the creator of the Sync Up Method, an approach that helps you reconnect with your inner flow, embrace your preferences, and lead a more fulfilling life. Tune in to discover the transformative journey of reconnecting with your int…
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S3E7: Menopause & Perimenopause: Symptoms, Solutions, and Self-Advocacy with Esther Blum
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Disclaimer: The information provided in this podcast is not a substitute for professional medical advice. Listeners are encouraged to consult with qualified healthcare providers for personalized recommendations. In today’s episode, we are joined by a special guest, Esther Blum, an integrative dietitian and menopause expert and together we dive into…
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S3E6: Mind-Body Connection: Community Q&A on Hormones, Hair Loss, and HIIT
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Disclaimer: The information provided in this podcast is not a substitute for professional medical advice. Listeners are encouraged to consult with qualified healthcare providers for personalized recommendations. In this episode, Norah and Monica dive deep into the world of hormone support and cycle tracking. They begin by thanking their audience fo…
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S3E5: Unlocking Pelvic Floor Health: A Conversation with a Pelvic Floor PT, Dr. Melissa Oleson
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** In today's episode, we are joined by Dr. Melissa Oleson, a doctor in physical therapy specializing in pelvic floor health and together they discuss the importance of a whole…
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S3E4: Fitness for Females, Breaking Down What We Learned from Dr. Stacy Sims on Fitness & Protein for Females
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In this episode of the Flow State podcast, hosts Monica and Norah discuss the importance of understanding female-specific training and hormonal changes throughout different life stages. They revisit a previous episode with Dr. Stacy Sims on cycle-specific training and share their biggest takeaways in a digestible and relatable format. They emphasiz…
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S3E3: A Naturopathic Approach to PCOS with Dr. Lana Butner
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** In this episode of the Flow State Podcast, hosts Monica and Norah are joined by Dr. Lana, a certified naturopathic doctor and licensed acupuncturist, to explore the topic of…
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S3E2: Diet Culture, Body Image and Intuitive Eating with Claire Siegel RDN,LN
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** In this episode of the Flow State Podcast, We welcome Claire Siegel, RDN,LN, the CEO and co-founder of flourish, an app designed to help women break the diet cycle and devel…
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S3E1: Optimizing Fertility: Preparing for Pregnancy and the Power of Preconception
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** Welcome to Season Three of the Flow State Podcast! Monica and Norah are thrilled to be back in person together for this episode. They kick off the season with a topic that's…
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** Today’s episode, we answer questions from the community! Episode Highlights: What does a hormonal IUD change about periods PMS Elixir for perimenopause Can you have too much…
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007: How Portland Leather Goods Makes 9 Figures with their Facebook Community w/Matt Fey & MacCoy Merkley
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Matt Fey (Marketing Director at Portland Leather Goods) & MacCoy Merkley (Chief Marketing Officer at Portland Leather Goods) discuss how Portand Leather grew from an Etsy store to the 9 figure brand it is today. They share how their highly engaged Facebook ads helped to build their large Facebook community & how they’ve been able to keep the member…
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S2E9: Blood Sugar Balance & Your Menstrual Cycle
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** Today’s episode is all about blood sugar or glucose. And it’s your body’s main energy source. You get it from the food you eat. How your blood sugar changes when you eat is …
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006: How Every Man Jack sells Men's Body Products to REPEAT Customers w/ Troy Petrunoff
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Troy Petrunoff (Retention Marketing Manager at Every Man Jack) discusses how he started working for Every Man Jack back in 2021 and how he had helped with their retention growth. He dives into the ins & outs of running a subscription product, the tech stack used, acquisition, customer experience as well as how to get super fans. Troy shares Every M…
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S2E8: Is This Normal? What A *Normal* Menstrual Cycle Looks Like
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** A lot of you may ask what’s a normal menstrual cycle and what’s not? Normal menstrual cycles vary from person to person. Tracking your menstrual cycles can help you understa…
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005: How to build an 8 Figure Supplement Brand from ONLY Subscriptions w/ Monica Grohne
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Monica Grohne (Founder & CEO at Marea Wellness) shares her story of how she built a drinkable supplement brand that launched back in 2020. She shares how community building and direct feedback from customers has been crucial for the brand's success as well as how customer interviews help with their brand tone, website copy, ad copy and overall lang…
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S2E7 The Truth on Cycle Sync'd Training & Why Women Need More Protein Dr. Stacy Sims
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** In this episode, we invited Stacy Sims, a forward-thinking international exercise physiologist and nutrition scientist. She passionately provides valuable insights on how ex…
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004: How Pilgrim Canada Makes Millions Selling Jewelry to Repeat Customers w/ Simon Paquin
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Deb Mukherjee and Simon Paquin (CMO at Pilgrim Canada) discuss how he became the CMO at Pilgrim and how he got his start in eCommerce by building a coffee brand during the pandemic. He goes into how Pilgrim Canada works as a licensed distributor, how trends influence their products and how they stay ahead of the curve by making Gen Z focused produc…
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S2E6 Circadian Rhythms, Sleep & How It Affects Your Hormones with Anna Brown, RD
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** You’ve probably heard of circadian rhythm. Although you won’t hear it ticking, did you know that your body has its own clock? The rhythms are coordinated by your circadian c…
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003: How Baboon to the Moon uses Customer Retention to Increase Sales w/ Carolina Bushman
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Deb Mukherjee and Carolina Bushman (Retention Marketing Manager at Baboon to the Moon) discuss customer loyalty and how building a community using email and SMS marketing helps increase customer retention. Caroline shares how comments, questions, customer feedback and shockingly direct mail has helped increase their sales as well as how just respon…
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002: How Outway, a $10M Bootstrapped Brand gets 40% Returning Customers w/ Taylor Fraser
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Deb Mukherjee and Taylor Fraser (Marketing Director at Outway Socks) discuss how customer retention helped Outway Socks become a $10M brand that’s soon to be a $100M brand. They go into how Black Friday plays a key role in their retention strategy and how they get a 40%+ returning customer rate. Taylor also shares how they’ve consistently launched …
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001: How The Ridge built a $100M Brand with Customer Retention & Wallets w/ Connor MacDonald
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Deb Mukherjee and Connor MacDonald (CMO at The Ridge) discuss how the 9 figure brand was founded. Connor shares the importance of customer experience, customer support and having a post purchase flow as well as a sneak peek into Ridge’s new products. He shares advice on upsells, offer testing, brand value, brand voice, how Ridge recently started me…
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5. S2E5 The Role Histamines & Genetics Play with PMDD & PMS ft. Mandy Rother RDN, LDN
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** When we think of histamine and what it means, we often associate it with allergies, antihistamines, and some level of discomfort. Histamine is not a BAD thing but TOO much h…
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S2E4 What it's Like to Work with a Naturopathic Doctor, Thyroid Issues & Things you Should Know about Using Herbs Medicinally with Dr. Paria Vaziri, ND
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** Feeling sick and tired? A naturopath may be exactly what you need. If you are open to trying an alternative approach to health or medical treatments, this episode is for you…
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S2E3 How Your Gut Affects Your Hormones and How Your Hormones Affect Your Gut
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** How many times have you heard the word “just listen to your gut” or “what is your gut telling you”? Pretty sure, we mostly hear this when it comes to saying, quitting a job,…
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S2E2 Cycle Syncing 101: Optimizing Food, Movement & Work with Each Phase of your Menstrual Cycle
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** In this episode of Flow State Podcast, we are having a wellness chat about ways to approach your menstrual cycle and cycle-sync your hormonal balancing, diet, exercise, and …
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S2E1 WTF Are Endocrine Disruptors and How are they Affecting your Hormones with Dr. Jenna Hua
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***This episode is not meant to be medical advice. If you're currently experiencing something out of the normal please contact your medical provider for individualized care.*** In today’s Flow State podcast episode, Jenna Hua joins the show and talks about endocrine discruption. Endocrine disruptors are harmful chemicals that disrupt our hormone sy…
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In this episode, we are joined again by Mandy Rother for a Community Q & A. Tune in now to learn more! About Mandy Rother: Mandy Rother is a functional registered dietitian and PMDD Warrior. She helps menstruators achieve peaceful periods and balanced moods with a comprehensive holistic approach so they can live out their purpose, all month long. S…
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S1E9 A Functional Approach to PMDD with Mandy Rother
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Do you suffer from PMDD? In this episode, we invited Mandy Rother to talk about PMDD and how it can affect women along with how to deal with some of the symptoms. Episode Highlights: What is Premenstrual Dysphoric Disorder (PMDD)? Causes of PMDD PMS vs. PMDD: The differences Signs and Symptoms of PMDD Diagnosis and Treatment for PMDD And so much mo…
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S1EP8 Transforming the Victim Mindset and The Tools for Getting Unstuck with Jaime Gordon
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The “Victim”. We all have them in our life, maybe you work with one, or maybe you are married to one or maybe you are ONE of them. Our guest, Jaime Gordon, will share her personal experience with it and how to recognize and deal with it. In this episode, we are joined by Jaime Gordon who is a professional trained Transformational Life Coach who par…
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S1EP7 The Menstrual Cycle Has How Many Phases?
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Understanding the menstrual cycle in its complex entirely can be overwhelming, but it's the best way to tune into your body’s natural rhythms. How the process works is really important, since you can use this information to help either get pregnant or avoid getting pregnant, to better manage any menstrual symptoms you are experiencing and understan…
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S1EP6 Caffeine and your Hormones - How it’s Effecting you and What You Can Do Next
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As they say, too much of anything is bad. Many people use caffeine to fuel their lives. It’s a standard routine to wake up, have a coffee, then start your day. BUT does caffeine really affect hormones? In this episode, Monica and Norah will be talking about what you need to know about caffeine and hormones. Tune in now to learn more! ***This episod…
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S1EP5 PMDD Struggles Inspired her to Support Millions of PMDD Warriors
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Some mental conditions can make day-to-day living difficult and you’re not alone. Lack of awareness around PMDD means that it can be difficult to get help when you need it. In this episode, Norah interviews her co-host Monica about her first period story, some experiences which you’ll most likely can relate to and why we need to start talking about…
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S1EP4 What is a Hormone Imbalance? Hormonal Symptoms, Hormone Testing and Lifestyle Tips for Finding Balance
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Our hormones are responsible for essentially every function in our bodies. And YES! It plays an integral role in your overall health. As a result, there’s a wide range of signs that could signal a hormonal imbalance. Join Monica and Norah today as they will be talking all about Hormonal Imbalances and it’s really important to understand the causes …
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S1EP3 Healing Hormonal Chaos, Acne and SIBO with Norah Candito
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Today’s episode, Monica interviews her co-host Norah Candito about her first period story, the experiences coming off the pill, how she became a registered dietician, the differences between a dietitian and nutritionist, and so much more! Tune in now to learn more! ***This episode is not meant to be medical advice. If you're currently experiencing …
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S1EP2 How to Go Off Birth Control & Everything You Should Know about Hormonal Birth Control
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You may have started hormonal birth control for a number of reasons, including to avoid pregnancies, regulate periods, or control acne. Your motives for wanting to stop can differ, too. The first question most people ask when being on birth control options or being off is, “Will it work?” Deciding which method is right for you involves considering …
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S1EP1 We're Launching a Podcast
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Welcome to “The Flow State Podcast” hosted by Monica Grohne and Norah Candito. In this initial episode of The Flow State Podcast, we discuss: What exactly it is we want to share Why it’s useful The reasons why you should listen to the podcast Listen to today’s episode and find out more! Support our podcast with 3 Things: Tune in every Monday. This …
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010: Jen Capstraw, Women of Email
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In our tenth episode, Jen Capstraw, Co-founder & President of Women of Email joins Stephanie and Matt and shares about her 20+ years of experience in email marketing, risky email marketing tactics we need to ditch, curiosity and specificity in your email subject line and why your customers need your transparency as a brand. Season 1 is proudly spon…
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009: Ben Parr, Octane AI
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In our ninth episode, Ben Parr, Co-founder & President of Octane AI joins Stephanie and Matt and shares on using zero-party data to improve customer experience, why you should use conversational pop-ups to increase email conversion rate, and why you should do it now. Season 1 is proudly sponsored by Postscript, a leading SMS platform for growing Sh…
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