Parhaat Daniel Vela Podcastit (2024)

1
Avoiding Performative Acknowledgements with Charlene Ostbloom and Angela Gonzalez 35:08

8d ago35:08

35:08

This season, we've learned that cultural strategy is essential, but approaches can feel hollow and performative without collaboration and authentic engagement with the cultures being recognized. In this season finale, Melissa speaks with Charlene Ostbloom, the founder of Bloom Communications and Angela Gonzalez, the communications manager for Chuga…

1
Implementing Cultural Strategy with Ben Finzel and LaTricia Harper Woods, APR 43:57

15d ago43:57

43:57

Creating a cultural strategy is not enough. Effectively implementing your strategy is the first step to enacting real change. Listen as Melissa talks with Ben Finzel and LaTricia Harper Woods, APR of The Change Agencies about activating cultural strategy in today's society. About Ben: Ben Finzel is president of RENEWPR, a Washington, DC-based publi…

1
Inclusive Insights with Jessica Broome, Ph.D. 34:40

22d ago34:40

34:40

Sometimes the audiences that are the easiest to reach are not the ones that you need to hear from. In today's episode, Melissa sits with Jessica Broome Ph.D., the founder of Southpaw Insights about what inclusive insights are and how they can benefit every communicator. About Jessica: Dr. Jessica Broome is a survey methodologist and insights profes…

1
Communicating with International Audiences with Daniel Marin 37:01

29d ago37:01

37:01

Soccer brings together people of all cultures around the world. With a large audience that comes from so many backgrounds, how do you best communicate with each? Tune in to an engaging conversation with the Executive Director of Public Relations for the FIFA World Cup 2026™ Daniel "Danny" Marin about how to communicate with an international IQ. Abo…

1
Staying WOKE as a Communications Professional with Gabriel Reyes 50:54

1M ago50:54

50:54

Culturally relevant communication is powerful, especially when it's created with knowledge, empathy, and solidarity. In this episode, Melissa talks to Gabriel Reyes, the president and founder of Reyes Entertainment about his new book and efforts to inform and educate the industry pros about the need for cultural competence. About Gabriel: Gabriel R…

1
The Pressures Latinas Face and Leveraging Research with Sahana Mukherjee 30:28

1M ago30:28

30:28

Join us this season as we focus on Cultural Strategy! Melissa kicks off Season 8 with Associate Director of Race and Ethnicity Research at Pew Research Center, Sahana Mukherjee. Listen as they discuss the important role research plays when crafting cultural strategy. About Sahana: Sahana Mukherjee is Associate Director of Race and Ethnicity researc…

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Producing Your Own Talk Show with Ernie Zuniga 39:22

5M ago39:22

39:22

Season finale! Celebrate the end of Season 7 with an insightful discussion between host Melissa Vela-Williamson and Ernie Zuniga the host of "Pickup Lines". Ernie shares about taking the leap from being a TV morning news anchor on traditional media, to developing a self-produced show with a unique format. About Ernie: For almost 18 years, Ernie Zun…

1
Creating Content for Niche Audiences with April Monterrosa 27:07

6M ago27:07

27:07

When you see a lack of representation in media, sometimes the best way to address it is to create the type of publication you're craving. In today's episode, Melissa sits down with April Monterrosa, the publisher and editor-in-chief of Live From The Southside Magazine, to talk about creating content for a niche audience and an insider's look into b…

1
B2B Communications and Events with Erika Bradbury 36:03

6M ago36:03

36:03

You don't have to be a subject matter expert to help create an engaging event for professionals in a certain sector. You just have to be an expert at creating events. In this episode, Melissa talks with Erika Bradbury, an editorial and event content strategist about creating successful events and communications for business-to-business (B2B) audien…

1
Trade Journalism with John Elsasser 43:19

6M ago43:19

43:19

No matter what field you're in, there's probably a publication that is created for professionals like you and covers stories that are relevant to your area of work. This is called trade journalism. In today's episode, Melissa is joined by John Elsasser, the editor-in-chief of PRSA's Strategies & Tactics for a discussion about the evolution and impo…

1
The Magic of Authorship with Jacqueline Ruiz 38:30

6M ago38:30

38:30

As PR pros, we excel at helping clients tell their stories, but when it comes to telling our own, we sometimes find it difficult to "land that plane". Melissa talks to Jacqueline Ruiz, a social entrepreneur (and a real-life pilot) about how the magic of hybrid publishing can help you tell your story. Thought about becoming an author? Listen in! Abo…

1
Opinion Journalism with Ruben Navarrette 46:28

7M ago46:28

46:28

Join us this season as we focus on The Future of Mass Communication! Melissa kicks off this season with nationally syndicated columnist, Ruben Navarrette. Listen as they discuss the importance of thought leadership in comms, the role of opinion editorials (op-eds), and how to navigate controversial issues as communicators. About Ruben: Ruben Navarr…

1
Tickets on Sale Now: Ethics and Copyright Law in an AI-Excited World 4:02

10M ago4:02

4:02

Learn Copyright Law do's and don'ts of AI from public relations author Melissa Vela-Williamson and media law attorney Alicia Calzada on January 18. Tickets are on sale now! Resources mentioned: - Ethics and Copyright Law in an AI-Excited World - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications - PR Pro Gear…

1
Bonus: Creating a Conscious Public Relations Strategy with Shannon Weinstein & Melissa Vela-Williamson 49:54

12M ago49:54

49:54

Enjoy a bonus conversation between Melissa and Shannon Weinstein on the Keep What You Earn! podcast where they discuss creating a conscious public relations strategy. Thanks to Shannon for having Melissa on her show to talk about PR and money matters. Resources mentioned: - Keep What You Earn! - Smart Talk: Public Relations Essentials All Pros Shou…

1
39. Taking Leaps in Your Career with Jennifer R. Hudson, APR 40:38

1y ago40:38

40:38

Making the leap from a steady corporate job to the chaos of owning your own business is not easy. In today's episode, Melissa talks to Jennifer R. Hudson, APR about her path to owning her own firm. About Jennifer: Jennifer is a strategic communications advocate, trainer, mentor, consultant and speaker. Her superpowers are helping PR leaders step bo…

1
38. Crisis Communications and TikTok Engagement with Molly McPherson 26:52

1y ago26:52

26:52

Social media is a powerful tool every PR professional needs to know how to use. But what happens when that power gets out of your control and creates a crisis? Today, Melissa discusses the importance of understanding crisis communication in every part of your career evolution with crisis comms and TikTok strategist Molly McPherson. About Molly: Pub…

1
37. Uplifting Your Community with Bernice Chao 38:11

1y ago38:11

38:11

How do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility. About Bernice: Bernice Chao is an award-winning creative who's worked on campaigns for nota…

1
36. Coaching and Consulting with Ken Jacobs, PCC, CPC, ELI-MP 43:51

1y ago43:51

43:51

It takes a village to build a career you can be proud of. In this episode, Melissa talks to former PR agency pro turned coach Ken Jacobs about the importance of great coaching and consulting in your career evolution. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Ken: Ken Jacobs is one of the few cert…

1
35. The Path to Entrepreneurship with Julie Livingston 42:26

1y ago42:26

42:26

When you start your career, you never know where life will take you. Today's guest, Julie Livingston, embraced the unknown by letting curiosity guide her throughout her career. Listen as she talks with Melissa about her path and how it ultimately led to starting her own firm. Big thanks to our sponsor Anais Biera Miracle for supporting this season …

1
34. Evolving Your Career 19:00

1y ago19:00

19:00

Listen as Melissa kicks off Season Six by asking questions to get you thinking about you how to evolve your career. Join us this season as Melissa talks with experts in various disciplines about their career evolution stories. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! Topics covered: - Career evolution…

1
Team Malizia 36:55

1+ y ago36:55

36:55

This episode is taking you to the high seas with our guest Boris Herrmann, the skipper of the IMOCA Team Malizia, currently racing around the world in the Ocean Race 2023. Yes, it’s a lot about racing sailboats. You’ll discover Boris’s joy and thrills of racing high performance sailing machines around the planet, but it’s also a lot about the futur…

1
Oceanbird 29:03

1+ y ago29:03

29:03

This week's episode brings us down memory lane. Our guest on March 31st, 2021 was Roger Strevens, VP Global Sustainability at Wallenius Wilhelmsen. Roger shared with us the design and feasibility assessment of the Orcelle Wind, the car carrier that will be powered primarily by wind, killing emissions by up to 90% in comparison to other new-built sh…

1
Bonus: Inclusive Communication Musts with Gini Dietrich & Melissa Vela-Williamson 52:48

1+ y ago52:48

52:48

Enjoy a bonus conversation between Melissa and Gini Dietrich of Spin Sucks about effectively communicating across diverse audiences. Topics covered: - Being conscious of how you communicate - DEI communication musts - Tactics to include in your communications programs - Integrating intersectionality - Habits for more inclusive communication - Q&A A…

1
VELA Transport 52:32

1+ y ago52:32

52:32

We are thrilled to introduce our two new guests. They met on a boat and decided to start a shipping company. They both are committed to succeed on their mission, helped by their passion and their business acumen. One is an accomplished athlete, a sailor whose credentials are world-renowned. The other is an engineer who has worked with success in th…

1
Audiobook Now Available! 0:42

1+ y ago0:42

0:42

Smart Talk: Public Relations Essentials All Pros Should Know Audiobook is now available! Actions to take: - Download your copy of the Smart Talk audiobook on Amazon, Audible or wherever you get your audiobooks Resources mentioned: - Smart Talk Audiobook on Amazon - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications - …

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33. From Journalism to Public Relations with Melissa Monroe-Young, APR 28:43

1+ y ago28:43

28:43

Season finale! Listen in as Melissa wraps up season five by passing the mic to Melissa Monroe-Young, APR to speak on transitioning careers from journalism to public relations. About Melissa: Melissa has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest …

1
SEair: "one day, all boats will fly." 26:48

1+ y ago26:48

26:48

This episode of Hoisting the Sail begins with the wish of a sail racer who yearned to pilot a flying sailboat above the water and win every race. In 1987, legendary sailor Éric Tabarly famously proclaimed that “one day, all boats will fly.” Today’s guest, Richard Forest, CEO and co-founder of SEair, diligently leads a team of engineers to prove Tab…

1
32. Relationships and Being a True Client Counselor with Moon Kim 33:45

1+ y ago33:45

33:45

In public relations, relationships are everything. This week, Melissa passes the mic to communications executive, Moon Kim, for advice on creating authentic connections through networking and becoming a true client counselor. Tune in for great tips on building strong relationships in your field. About Moon: Moon Kim is a seasoned communications exe…

1
31. Becoming a News Source with Vincent T. Davis 23:07

1+ y ago23:07

23:07

As a PR pro, some of the most important relationships you will form are with the media. In this episode, Melissa passes the mic to Vincent T. Davis, a reporter and columist at the San Antonio Express-News, for advice on cultivating beneficial and meaningful relationships with the media. About Vince: Vincent T. Davis is a general assignments reporte…

1
30. Prioritizing Your Health as a PR Pro with Mark Mohammadpour 42:06

1+ y ago42:06

42:06

Public relations pros have a lot to worry about in their day-to-day. This means that most of the time, personal well-being falls to the bottom of the list. This week, Melissa passes the mic to Mark Mohammadpour to teach us how to healthfully manage the demands of a career in PR. About Mark: Mark Mohammadpour is the owner and Chief Well-being Office…

1
29. Why Mentoring Matters with Anais Biera Miracle 30:21

1+ y ago30:21

30:21

This week, Melissa passes the mic to Anais Biera Miracle, the Chief Communications Officer for Southwest Key Programs to give us a masterclass in mentorship, emotional intelligence, and adaptive leadership. About Anais: Anais Biera Miracle is the Chief Communications Officer for Southwest Key Programs, one of the largest, Latino-led nonprofit organ…

1
28. Represent and Pass the Mic 17:01

1+ y ago17:01

17:01

Join Melissa as she kicks off Season Five by discussing the importance of representation and cultural competency. This season, we're passing the mic by interviewing industry specialists who shared their expertise in Melissa's new book, "Smart Talk: Public Relations Essentials All Pros Should Know". Topics covered: - The importance of representation…

1
bound4blue 34:42

1+ y ago34:42

34:42

This new episode of Hoisting the Sail is taking you to Barcelona! Our guest is David Ferrer Desclaux, co-founder & CTO of bound4blue. A trained aerospace engineer, he switched to the vast horizon of our blue planet in 2015 and started, along with a group of classmates, bound4blue, “to power the world with wind”. Bound4Blue is developing an automate…

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Trade Winds, by Christiaan De Beukelaer 56:03

2y ago56:03

56:03

Our guest today is Christiaan De Beukelaer, a sailor, traveller, and a researcher at the University of Melbourne. Christiaan and Kat discuss his bookTrade Winds, A voyage to a sustainable shipping. In 2020, Christiaan De Beukelaer spent 150 days covering 14,000 nautical miles aboard the schooner Avontuur, a hundred-year-old sailing vessel that tran…

1
Ocean Conservancy, with Daniel Hubbell 43:16

2y ago43:16

43:16

In this episode, you are in for a treat with our guest Daniel Hubbell. We first met Dan around a glass of wine and a bar of chocolate aboard Grain de Sail last spring in Brooklyn and interviewed him in October when he was the Shipping Emission Campaign Manager for Ocean Conservancy (since the interview, Dan started a new position as Policy Analyst …

1
27. Smart Talk: Public Relations Essentials All Pros Should Know 18:16

2y ago18:16

18:16

Season finale! For the last episode of season four, Melissa reads the introduction from her book, "Smart Talk: Public Relations Essentials All Pros Should Know." Topics covered: - Recap of the season - Melissa's journey to becoming an author - The introduction of "Smart Talk: Public Relations Essentials All Pros Should Know” Actions to take: - Get …

1
26. Cause Marketing with Sherí Barros 41:07

2y ago41:07

41:07

Marketing takes on a lot of definitions, but at its core, it's all about promoting something positive. In this week's episode, Melissa talks to Sherí Barros, Vice President of Global Sports Brand Alliances for the American Cancer Society, about her trailblazing career in cause marketing. About Sherí: Sherí Barros is an award-winning brand executive…

1
Solid Sail 30:32

2y ago30:32

30:32

In this new episode, we are thrilled to receive Nicolas Abiven. Nicolas is a Senior Engineer at the Chantiers de l’Atlantique, the shipyard in Saint Nazaire, France. The 150 years old shipyard has launched some of the most iconic vessels, such as the Normandie, the Queen Mary 2 and the Splendor of the Sea to name a few. After launching a first conc…

1
25. Valuegraphics with David Allison 42:58

2y ago42:58

42:58

The operating system for being human is a lot simpler than you'd imagine. We are all driven by our values. But what are these values? And how do we use this information to better understand each other? This week, Melissa talks to David Allison, the trailblazing founder of the Valuegraphics Project. About David: David Allison is the Global Values Le…

1
24. Creating An Inclusive Communications Agency with Audrey Ponzio 36:27

2y ago36:27

36:27

What do you consider the "general market"? As a country, our marketing needs are as complex as our identities. This week, Melissa talks to the CEO and founder of APC Collective, Audrey Ponzio, about her communications agency's groundbreaking work in mindful marketing. About Audrey: Audrey Ponzio is the CEO & Founder of APC Collective where she and …

1
23. Health Equity and Public Relations with Thomas Bennett 36:08

2y ago36:08

36:08

What is public relations' role in achieving health equity? Listen as Melissa discusses diversity and inclusion in the healthcare industry with Senior Vice President at FleishmanHillard and health equity trailblazer, Thomas Bennett. About Thomas: Thomas is an MBA-educated, military veteran with over 20 years of combined experience in Public Relation…

1
Governors Island 48:40

2y ago48:40

48:40

We launch today Season 3 with an interview of Clare Newman, the president and CEO of the Trust for Governors Island. Kat and Clare discuss many facets of sustainability and adaptability - New York City since Sandy, the current and future developments on Governors Island, its maritime facade and the many experiments that can be run from the Island. …

1
22. The Evolution of Public Relations with Robert Dilenschneider 23:52

2y ago23:52

23:52

Even in an evolving field like public relations, sticking to the fundamentals is a strategy you can always bet on. This week, Melissa talks to Robert Dilenschneider, the founder and CEO of The Dilenschneider Group about his trailblazing journey through the changing world of public relations. About Robert: Robert Dilenschneider is the founder and CE…

1
Science ROCS 37:11

2y ago37:11

37:11

In this new episode of Hoisting the Sail, we are delighted to welcome two guests from the Woods Hole Oceanographic Institute: Kerry Ann Crehan-Strøm, the Marine Operations Coordinator for WHOI and Magdalena Andres, associate scientist physical oceanography and an expert on climate variability & impacts. Magdalena and Kerry are speaking with our hos…

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21. The Power of Hispanic Marketing with Yvonne “Bonnie” Garcia 26:28

2y ago26:28

26:28

When you leverage your heritage in your marketing strategy, you create new opportunities to cultivate meaningful connections with your consumers. Melissa sits down with Yvonne “Bonnie” Garcia, Founder and CEO of MarketVision to talk about her groundbreaking career in Hispanic marketing. About Yvonne: Yvonne “Bonnie” Garcia founded MarketVision in 1…

1
20. The PESO Model with Gini Dietrich 33:31

2y ago33:31

33:31

Paving a new path can be difficult, especially when people are resistant to change. This week Melissa talks to Gini Dietrich, the founder, CEO, and author of Spin Sucks, to discuss how she pioneered a new way to look at communication integration with the PESO Model™. About Gini: Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of t…

1
WISAMO by Michelin 32:47

2y ago32:47

32:47

In this new episode, our guest, Benoit Baisle Dailliez, initiative leader for WISAMO by Michelin, explains how the giant tires manufacturer came to develop a solution suitable to any vessels, and more particularly cargo ships (new or existing). Their motto, “Engineered by Michelin, powered by the wind”, makes clear that the company is fully committ…

1
19. Communication Trailblazers 16:49

2y ago16:49

16:49

Taking on an uncharted path alone can be as challenging as it is rewarding. This season, we're focusing on Communication Trailblazers who followed their calling into unexplored territory and left a trail for those behind them to follow. Join Melissa as she kicks off season four by discussing her evolution from a solo pioneer to a professional trail…

1
BAR Technologies 57:17

2y ago57:17

57:17

This week's episode is about performance sailing and how innovation in yacht racing can be transferred to maritime shipping, making it more efficient and cleaner. We are delighted to receive John Cooper, who is the CEO of BAR Technologies, a company that is at the forefront of maritime innovation. Cooper joined BAR Technologies as CEO In October 20…

1
PhD on Wind Propulsion 28:58

2y ago28:58

28:58

We are back this week to welcome Martina Reche Villanova, a naval architect and maritime engineer, with a special focus on aerodynamics, green shipping, and digitalization. Though originally from Spain, she finished her Master’s degree at the Denmark University of Technology in Wind-Assisted Propulsion Systems. Villanova currently works at North Sa…

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