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Sisällön tarjoaa Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Event Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy)

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Manage episode 428000532 series 3582120
Sisällön tarjoaa Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

What makes an event not suck?

What are buyer-first practices that Navattic uncovered in 2023?

Is growth hacking still a thing?

Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the importance of a people-first approach, the nuances of proving ROI to executives, and her framework for crafting events that drive real impact.

Jump into the action:

(00:00) Welcome to GTM News Desk

(03:34) Concern about inflated numbers in company reports

(06:41) Growth hacking and data manipulation in marketing

(10:16) Expressing yourself online - what’s authenticity?

(15:54) Meet our special guest, Bethany Murphy!

(19:10) Silos in sales and marketing

(19:50) Cross-functional KPIs and compensation for marketers

(25:00) 6Sense team meetings crucial for relationship-building

Resources:
Subscribe to the TACK Network to hear the exclusive conversation from today’s episode: https://tacknetwork.com/

Connect with Bethany: https://www.linkedin.com/in/bethanyjmurphy/
Produced in partnership with https://shareyourgenius.com/

  continue reading

10 jaksoa

Artwork
iconJaa
 
Manage episode 428000532 series 3582120
Sisällön tarjoaa Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

What makes an event not suck?

What are buyer-first practices that Navattic uncovered in 2023?

Is growth hacking still a thing?

Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the importance of a people-first approach, the nuances of proving ROI to executives, and her framework for crafting events that drive real impact.

Jump into the action:

(00:00) Welcome to GTM News Desk

(03:34) Concern about inflated numbers in company reports

(06:41) Growth hacking and data manipulation in marketing

(10:16) Expressing yourself online - what’s authenticity?

(15:54) Meet our special guest, Bethany Murphy!

(19:10) Silos in sales and marketing

(19:50) Cross-functional KPIs and compensation for marketers

(25:00) 6Sense team meetings crucial for relationship-building

Resources:
Subscribe to the TACK Network to hear the exclusive conversation from today’s episode: https://tacknetwork.com/

Connect with Bethany: https://www.linkedin.com/in/bethanyjmurphy/
Produced in partnership with https://shareyourgenius.com/

  continue reading

10 jaksoa

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