Julie Pedroncelli

ISO The Good Life Show - Food, Wine, Travel & Lifestyle

Since 1927, when John Pedroncelli, Sr. purchased vineyard and a small winery in Sonoma County's Dry Creek Valley, two elements remain unchanged: the exceptional place the Pedroncelli family farms vineyards, and the family's dedication to making fine wines.

• From selling grapes to home winemakers during prohibition in order to keep the vineyards going,
• to growing a small base of business during the 1930s and 1940s,
• to the second generation joining their father: son John becoming winemaker in 1948 followed by Jim in 1955 as sales director,
• to 1963 when the winery was officially purchased by John and Jim from their father,
• to growing the line of wines in the 1960s with vineyard expansion and diversification,
• to the boom time of the 1970s and 1980s along with many changes and additions to our sales base including national sales and export,
• the third generation coming on board and vineyard replanting in the 1990s
• to the 21st century refining our focus to restaurants and casual dining/meet-up wine bars and independent wine shops across the nation.
• to the transfer of ownership of the company to the third generation (now a 70% woman owned company with a woman winemaker!)
• to the second decade in the new millenium where the fourth generation is coming up the ranks...
• Nine decades strong, we are still family owned and operated.It all adds up to tradition, heritage and a family of wines you can enjoy with confidence.