Loyalty360 Loyalty Live | Michael Snyder, Comarch

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Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to craft personalized communications, offers, rewards, and experiences for a brand’s loyal customers.
The science of data is a passion of Michael Snyder, Senior Solution Consultant for Loyalty and Experience at Comarch. Loyalty360 recently had the opportunity to sit down with Snyder and gain insights into how Comarch is embracing data-driven customer loyalty techniques to create meaningful customer interactions and generate measurable results for clients.

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1. Loyalty360 Loyalty Live | Michael Snyder, Comarch (00:00:00)

2. Intro (00:00:04)

3. Tell us about you, your role and background (00:01:05)

4. Overview of Comarch (00:01:46)

5. Tell us about Comarch's loyalty management system (00:03:03)

6. How do you help brands drive customer retention (00:04:47)

7. What are you seeing in response to customer data and privacy (00:06:44)

8. Examples of successful client loyalty programs (00:08:05)

9. Are you seeing anything around program updates and relaunches (00:09:29)

10. What are brands focusing on with relaunches (00:11:06)

11. What are some examples of low hanging fruit and obvious opportunities when it comes to relaunching a program (00:13:00)

12. What is Comarch focusing on for 2024 (00:14:28)

13. Rapid Fire Questions (00:16:04)

14. Outro (00:18:45)