Siirry offline-tilaan Player FM avulla!
Your marketing is boring and too expensive, feat. Liquid Death
Manage episode 453484096 series 2813313
They sold skateboards colored with paint containing Tony Hawk’s actual blood. They bought a Superbowl ad and hired a witch to attend and influence the outcome of the game. They auctioned off a seven-foot, casket-shaped Yeti cooler that sold for USD 68,000. However you might feel about these stunts, the folks at Liquid Death know how to get attention. On this episode, the company’s CFO Karim Sadik-Khan and Chief Strategy Officer Marisa Bertha talk about the processes behind the brand’s success, their favorite marketing programs, and, of course, price pack architecture.
Sign up for our research via this link: Knowledge.Rabobank.com
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services
100 jaksoa
Manage episode 453484096 series 2813313
They sold skateboards colored with paint containing Tony Hawk’s actual blood. They bought a Superbowl ad and hired a witch to attend and influence the outcome of the game. They auctioned off a seven-foot, casket-shaped Yeti cooler that sold for USD 68,000. However you might feel about these stunts, the folks at Liquid Death know how to get attention. On this episode, the company’s CFO Karim Sadik-Khan and Chief Strategy Officer Marisa Bertha talk about the processes behind the brand’s success, their favorite marketing programs, and, of course, price pack architecture.
Sign up for our research via this link: Knowledge.Rabobank.com
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services
100 jaksoa
सभी एपिसोड
×1 The third annual Quiz of the Year 1:12:52
1 What is driving wholesaler consolidation? Featuring Republic National Distributing Company 1:08:06
1 How to outgrow the market, featuring Deutsch Family Wine & Spirits 1:11:07
1 The big beer distribution draft feat. Harry Schuhmacher and Sarah Barrett 1:07:45
Tervetuloa Player FM:n!
Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.