Chase Scenes and Conversation Machines (ft. Russell Reich | Chief Creative Officer | ADM Creative Group
Manage episode 415621682 series 3364099
Title: Chase Scenes and Conversation Machines (ft. Russell Reich | Chief Creative Officer | ADM Creative Group
Guest Bio:
An award-winning leader in experiential and event marketing, Russell has an extensive background in both digital and theatrical development and has directed major events and experiences for many of the world’s best-known brands. Russell has served as a Chief Strategy Officer, a Chief Creative Officer, and a Visiting Artist in Residence at Harvard University.
Opening Quote
"We do advocate for communications beyond what happens at the event because we've all seen the studies, we've all seen the science about the drop off in what people remember, and there's a lot of energy, there's a lot of effort, there's a lot of investment that goes into events, and it's important to support that and continue the results that you achieve."
Summary:
In this insightful episode, host Scott Bloom welcomes Russell Reich, a seasoned expert in the event industry and creative extraordinaire. They begin with a look at how ADM Creative Group crafts epic conversation starters that keep the chit-chat going long after the event. ADM calls those starters “conversation machines” for client engagement. He explains that these machines have one output, and that is to prompt, generate, and support a particular kind of conversation over an extended period of time… otherwise known as sustainable events.
As the conversation deepens, Reich remarks on the stifling effects of corporate influences on event storytelling. He encourages embracing tension and conflict to create more engaging narratives within the corporate structure. He refers to those moments as “chase scenes,” which, of course, further prompts an exploratory discussion about how this approach enhances client relationships and produces solid results.
There’s more. Emphasizing the importance of emotional leadership, Reich shares insights on helping executives overcome their fear of vulnerability during presentations, noting the audience's appreciation for speakers who step out of their comfort zones. On that note, Reich delves into the art of presentation, offering methods to make executives more at ease on stage and maintaining audience engagement through innovative formats.
He also underscores active listening and theme-centered messaging as pivotal to creating memorable and impactful events.
Wrapping up, leadership principles are broached, with Russell underscoring the value of empowering others through curiosity and open collaboration, rounding off a comprehensive episode that fuses the best of event creativity, organizational strategy, and leadership philosophy … leading, of course, to … No More Bad Events.
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ABOUT NO MORE BAD EVENTS:
Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.
Learn more at: nomorebadevents.com
ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.
As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
Learn more about Scott: scottbloomconnects.com
PRODUCED BY eSpeakers:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SHOW CREDITS:
Scott Bloom: Host | scottbloomconnects.com
Joe Heaps: eSpeakers | jheaps@eSpeakers.com
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