Crafting Inclusivity: The Seadrift Story

Not Drinking (Alcohol) Today Podcast

Can a passion for local flavors and a desire for inclusivity redefine an entire industry? Join us as we sit down with Carolyn Whiteley, the visionary co-founder of Seadrift Distillery, to explore her transformative journey from a career in global spirits marketing to pioneering the non-alcoholic beverage movement in Australia. Carolyn opens up about her personal relationship with alcohol and how the birth of her first child led her to reevaluate her role in the alcohol industry. She shares the inspiration behind Seadrift Distillery, a venture born out of a love for Australian produce and innovative, alcohol-free spirits made with fresh sea kelp and native ingredients.
We also delve into the creative renaissance of Alistair Whiteley, Carolyn's husband, who transitioned from running a successful design agency to rediscovering his passion for design through their new venture. Discover how Seadrift Distillery's commitment to freshness and quality is reshaping the beverage industry, with non-alcoholic cocktails gaining traction in Sydney's top venues. Learn about the small copper pot stills that set Seadrift apart and their inclusive philosophy that welcomes everyone, whether they consume alcohol or not. Celebrate with us the success of Seadrift over the past four years and get a glimpse into the exciting future of alcohol-free innovation.
Seadrift website: https://seadriftdistillery.com/
Instagram: https://www.instagram.com/seadrift_distillery/
MEG
Megan Webb: https://glassfulfilled.com.au
Instagram: @glassfulfilled
Unwined Bookclub: https://www.alcoholfreedom.com.au/unwinedbookclub
BELLA
Isabella Ferguson: https://isabellaferguson.com.au
Instagram: @alcoholandstresswithisabella
Free 5-Day DO I HAVE A DRINKING PROBLEM? Clarify and focus series: https://resources.isabellaferguson.com.au/doIhaveadrinkingproblemwithisabellaferguson
Alcohol Freedom Small Group Challenge - Register here: https://resources.isabellaferguson.com.au/alcoholfreedomchallenge
The Alcohol Revolution 6-Week Program (Online or Podcast): https://resources.isabellaferguson.com.au/thealcoholrevolutionhttps://resources.isabellaferguson.com.au/TheAlcoholRevolutionAlcoholFreeOnlineProgramOverview

Luvut

1. Innovative Alcohol-Free Distillery in Sydney (00:00:00)

2. The Rise of Non-Alcoholic Cocktails (00:12:51)

3. Passionate Artwork and Distillery Success (00:25:46)