Building Trust With Brand Consistency

Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out

Ainsley Moir, Founder and Chief Brand Engineer of Engineer Your Brand, joins Katie Mleziva on the Real Food Marketing Brands Podcast to discuss the value of consistency in everything you do in both the front end and backend operations of your business in order to build your food or beverage brand.

In This Episode:

• Why Ainsley was inspired to start her own company while working in CPG at a large food company.
• How taking a brand management mindset will help you and your team build your brand.
• Why your brand is more than a logo, and your marketing is so much more than advertising and promotions!
• “The Four P’s of Marketing”
  • Pricing
  • Product
  • Placement
  • Promotion

• Why you must have consistency in your branding across ALL areas of your business.
• How packaging consistency helps customers trust your brand more

• How small things matter, and simple tweaks can often lead to better brand consistency and building trust.
• A special deal for listeners to access Ainsley’s Build Your Healthy Food & Beverage Business Virtual Summit.

Resources:

• Engineer Your Brand
• Access the Build Your Healthy Food & Beverage Business Virtual Summit
• Branding Beyond Logos (book)
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands (scroll down to access the Brand Checkup Scorecard)