How to Find Your Unfair Advantage

Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out

Join host Katie Mleziva as she outlines ways to identify theunique “unfair advantage” that sets your food or beverage brand apart from the rest of the market.

In This Episode:

• Three ways of looking at your main strengths

• Your product:
  • What is it that makes your food product stand out?
  • Is it a completely new kind of product, or if it is a commodity product, what about the ingredients or the story makes it uniquely beneficial to your customers?

• Your people:
  • Starting with yourself, what about your personal and professionalstory sets your brand apart from the rest of the market?
  • Is there someone in your team who brings a unique benefit to your business, and if so, how can you translate that into a story for your consumers without focusing too much on that one person?

• Your process:
  • What about your process, whether on the front end or behind the scenes, allows you to have an “unfair advantage” over your competition?
  • Does your location provide a unique advantage or story?

• Examples of unique advantages from various businesses
• A sneak peek at Real Food Brands new Food & Beverage Mastermind coming later this year

Resources:

• Katie’s interview with Joe Henry of J. Henry Bourbon
• Katie’s interview with Chitra and Ben of Brooklyn Delhi
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands