The Pursuit of Higher Lifetime Value with Steve Pockross

Rising Laterally

Steve Pockross brings more than 25 years of startup, Fortune 500, and nonprofit experience to his role as CEO of Verblio.
We talk about maximizing the lifetime value of your career, how to pick the right company for you, and what it takes to create standout content in a saturated market.
=======================
0:00 Intro
1:47 Growing up in Denver in the 80’s
3:42 Receiving a liberal arts education
6:19 Living in a place where you don’t know the language
9:31 The world can be a dark place
11:32 Why are religious people happier than most other people?
14:12 Growth always ends in higher lifetime value
17:36 Being a cross-country tour guide as a 22-year-old
22:07 Vulnerability gives you the right to lead with authority
23:16 What changes when you have a child?
25:45 What are the two things that kids pick up from their parents?
30:10 Steve’s experience at LiveOps
38:50 Investing in technology services over people services
40:41 Figuring out the right amount of people for your company
42:03 What to look for when you are picking a company to work for
46:34 Hiring for traits instead of experience
48:59 Why your marketing team should be writing your company’s job descriptions
50:20 Differentiating your content with humor
54:40 Taking chances
56:22 “One Final Question”
=======================
LinkTree to support us and leave an Apple Podcast review (thank you!)
Let's get in touch!
Join the discussion in the episode comments on our YouTube channel or social media pages...
Instagram
Twitter